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Playbooks notes

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Notes from the desk on playbooks.

Running a regional launch in four languages
Casting, scripting and approvals when the same claim has to survive translation.
Playbooks26 Sep 20267 min read
Briefing a creator so you only need one revision
The four-line brief format our operators use, and what to leave out entirely.
Playbooks26 Sep 20266 min read

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Live January — in market: Wedding season · 4 cities; +11 more. Brief now for: India Art Fair, Surajkund and college fests · Delhi NCR; +1 moreLive February — in market: Wedding season · 4 cities; +5 more. Brief now for: Gudi Padwa · 2 cities; +8 moreLive March — in market: Gudi Padwa · 2 cities; +11 more. Brief now for: Appraisal season · Bengaluru; +2 moreLive April — in market: Gudi Padwa · 2 cities; +10 more. Brief now for: Results, admissions, the new batch · PuneLive May — in market: IPL and the heat · Delhi NCR; +6 more. Brief now for: Monsoon · 3 cities; +1 moreLive June — in market: Monsoon · 3 cities; +5 more. Brief now for: Couture week and freshers · Delhi NCR; +3 moreLive July — in market: Monsoon · 3 cities; +6 more. Brief now for: Ganeshotsav · 2 cities; +3 moreLive August — in market: Monsoon · 3 cities; +10 more. Brief now for: Navratri to Diwali · 2 cities; +4 moreLive September — in market: Monsoon · 3 cities; +8 more. Brief now for: Festive season, Navratri to Bhai Dooj · Delhi NCR; +4 moreLive October — in market: Navratri to Diwali · 2 cities; +10 more. Brief now for: Wedding season · 4 cities; +3 moreLive November — in market: Wedding season · 4 cities; +9 more. Brief now for: Comic Con and winter · Delhi NCR; +4 moreLive December — in market: Wedding season · 4 cities; +7 more. Brief now for: Makar Sankranti · 4 cities; +7 more

Start a brief

Two paragraphs is enough: what you want to move, for whom, by when. A person reads it, scopes it and runs it.

Start a brief Browse the roster