Influencer marketing for D2C brands
vexo.club is an influencer marketing company that runs creator campaigns for direct-to-consumer brands across India, from one desk in Delhi NCR. For a D2C brand the job is a checkout, not a view count: creators are shortlisted against the audience that buys, the attribution method is fixed before the first post, and every Monday one sheet shows cost per acquisition beside reach.
Send the product, the objective, a budget band and the launch date at [email protected] or on WhatsApp at +91 78276 16675. A shortlist with audience-fit data and rate cards comes back in 18 hours, and first content is live in 10–14 days for most categories.
What a D2C brief settles first.
Where the sale happens
Your own site, a marketplace or quick commerce. Each one tracks a sale differently, so the brief names it before a creator is chosen.
The attribution method
Creator codes, tracked links or whitelisted ads, chosen in the brief and reported against every Monday. Reach is reported as reach, never dressed up as sales.
The audience, not the follower count
Each creator on the shortlist comes with audience-fit data before a rate is agreed.
Usage rights
Whether a post can run as an ad from your handle or the creator’s, agreed per deliverable, in writing, before the shoot.
How a D2C campaign runs.
Hour 00 — send the brief
Objective, budget band, market and timeline. Two paragraphs is enough.
Hour 18 — a shortlist comes back
Creators with audience-fit data and rate cards, and a scoped plan built around them.
Week 01 — contracts and briefing
Contracts, briefing and approvals. Usage rights, whitelisting and exclusivity are agreed per deliverable, in writing, before the shoot.
Days 10–14 — first content live
For most categories. Posting, escalations and changes run through the operator who scoped the brief.
Every Monday — one sheet
Reach, engagement rate, cost per acquisition, CPM and the next move. Forwardable to your CFO without edits.
Paid amplification.
The posts that sell do not stop at organic reach. The marketing pillar runs Meta, Google and YouTube ads and creator whitelisting from the same desk, so the creative that converts gets the budget.
What gets reported.
Every Monday
One sheet: reach, engagement rate, cost per acquisition and CPM, per creator and per post, and the next move.
Attribution
A sale is credited only through the method the brief set; anything that cannot be verified is marked and never totalled.
D2C work on file.
By city, platform and brief.
- Influencer marketing company, India
The whole offer, written down.
- Delhi NCR
Where the desk is. Delhi, New Delhi, Gurugram, Noida, Greater Noida — each its own place.
- Mumbai
Run from Delhi NCR. Marathi, Hindi and English, Bandra to Thane.
- Bengaluru
Tech, D2C and startup briefs in Kannada and English, run from Delhi NCR.
- Hyderabad
Telugu-first briefs from HITEC City to Secunderabad, run from Delhi NCR.
- Pune
For Punekar brands, and brands that want Punekars — three languages, one desk in Delhi NCR.
- Chennai
Tamil first, written by Tamil creators, briefed from the Delhi NCR desk.
- Kolkata
Run from Delhi NCR. Bangla first, Pujo briefed by July.
- Jaipur
Run from Delhi NCR. Jewellery, block print, weddings, D2C — past the postcard.
- Instagram influencer marketing
Reels, Stories and whitelisted creator ads.
- YouTube influencer marketing
Integrations, dedicated videos and Shorts.
- Influencer marketing cost in India
What moves a quote, and how one is laid out.
- Influencer marketing for FMCG brands
National, multilingual, run beside a media agency.
- Micro and nano influencer marketing
Nano and micro creators, cast by audience fit and language.
Read next.
Asked by D2C brands.
Do you work with early-stage D2C brands?
Both, and the brief tells us which route fits. An early-stage brief with a tight band gets nano and micro creators, tracked links and a short list; a funded launch gets a wider mix and paid amplification. If your brief needs a leaner route than us, we will say so upfront.
Creator codes or tracked links?
Usually both. A code survives a screenshot and a forwarded message; a link records the click and the session. The brief says which one decides the next round of spend.
How is a D2C campaign priced?
Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage — never a hidden margin inside talent costs. Prices are not published: a scoped quote follows the brief. What moves the number is set out on the cost page.
Can creator posts run as ads on our own account?
Yes, with the creator’s agreement in writing. Usage rights, whitelisting and exclusivity are agreed per deliverable, in writing, before the shoot.
How fast can a launch go live?
A shortlist in 18 hours, contracts and briefing inside a week, and first content live in 10–14 days for most categories.
