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Indian creator benchmarks, 2026

Follower benchmarks for Indian creators, counted from the 281 creators on the vexo.club roster with consent on file. The median Instagram account has 434K followers and the median YouTube channel has 598K subscribers, counted between 2 Oct 2026 and 28 Oct 2026. 51% of sized creators are Mega (500K–5M on their largest account).

Counted from the roster’s records · Updated

By platform.

Every account with a count read in the last 90 days: 275 of the 281 creators have at least one, and 195 have one on two or more platforms. The middle half is the range between the lower and the upper quartile.

Followers per account, by platform (YouTube: subscribers)
PlatformAccounts countedLower quartileMedianUpper quartile
Instagram254175K434K1.1M
YouTube19457.8K598K2.3M
Facebook10144K175K734K
X606749.4K129K
LinkedIn165.4K30.1K92.1K
Snapchat1249.6K135K576K

By size.

A creator’s size is their largest single account, never a sum across platforms. The bands are the ones the roster’s size pages use.

Creators by size, with the median of their largest account
SizeBandCreatorsShareMedian largest accountOn Instagram and YouTube
Micro10K–50K83%30.3K5
Mid-tier50K–500K10939%208K55
Mega500K–5M14451%1.4M104
Celebrity5M+207%9.9M9

By niche.

Every niche with at least 5 creators on the roster, most creators first.

Creators by niche, with the median and middle half of their largest account
NicheCreatorsMedian largest accountMiddle half
Comedy & Entertainment551.2M406K–2.5M
Fitness & Wellness47251K128K–779K
Lifestyle34423K191K–908K
Travel281.4M298K–2.9M
Fashion & Style19708K353K–1.3M
Beauty & Skincare16633K193K–1.5M
Food & Beverage14292K119K–396K
Education122.1M482K–6.5M
Tech & Gadgets111.6M488K–2.7M
Finance & Business102.3M922K–3.7M
Music8606K515K–1.5M
Parenting & Family81.1M356K–1.4M
Automotive72.2M557K–2.3M

By city.

Every city with at least 5 creators, read through the roster’s city registry, so a town in a market counts for it: Gurugram for Delhi NCR.

Creators by city, with the median and middle half of their largest account
CityCreatorsMedian largest accountMiddle half
Delhi NCR71784K254K–1.9M
Mumbai581.1M535K–2.5M
Bengaluru141.1M520K–1.9M
Jaipur9563K323K–3.9M
Indore8445K396K–750K
Ahmedabad6816K607K–1.6M
Chennai51.1M405K–1.2M
Pune51.3M1.1M–1.8M

Of the 281 creators, 39 have no city on record: the field is empty, or names only a state or a country. They are in none of these rows.

By language.

The languages creators publish in, as their records name them; a creator who publishes in two is counted in both.

Creators by the languages they publish in
LanguageCreatorsShare of the roster
English25691%
Hindi23182%
Marathi176%
Kannada104%
Gujarati93%
Punjabi93%
Tamil83%
Malayalam72%
Bengali41%
Telugu21%

Engagement rate.

On record for 83 of 281 creators. This page does not summarise it yet.

How it is counted.

  • Who. The 281 creators listed on the vexo.club roster: published, with consent on file, and not kept off the lists. A creator joins or leaves these figures the day their profile does.
  • What. Each platform account’s follower or subscriber count, as the desk recorded it with the day it was read: the counts used were read between 2 Oct 2026 and 28 Oct 2026. 25 counts older than 90 days are left out until read again.
  • Size. The largest single account, never reach summed across platforms: Micro 10K–50K, Mid-tier 50K–500K, Mega 500K–5M, Celebrity 5M+.
  • Statistics. The median and the middle half (lower and upper quartile, by linear interpolation between the nearest counts). A group with fewer than 5 counted creators is listed but not summarised.
  • When. The page is counted again whenever a profile changes, so it is never older than the roster; the date at the top is the newest change.
  • Not counted. Views, engagement and audience demographics: they are read per brief from the creator’s own insights, not published here.
  • Limits. These are the creators on one roster, not a sample of Indian creators at large: each is here because they agreed to a public profile with this desk, so the figures describe this roster and may not hold elsewhere. The desk builds brand shortlists from it, so it has a commercial interest in the creators counted.

To cite: vexo.club, “Indian creator benchmarks 2026”, updated 28 Oct 2026, https://vexo.club/research/indian-creator-benchmarks-2026.

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