YouTube influencer marketing
Integrations, dedicated videos and Shorts from YouTube influencers whose audience fits the brief, shortlisted, contracted, produced and reported by one operator at vexo.club, an influencer marketing company working from Delhi NCR.
Send the desk the objective, the market, a budget band and the dates at mail@vexo.club or on WhatsApp at +91 78276 16675 (opens in a new tab). A shortlist of YouTube creators with audience-fit data and rate cards comes back in 18 hours, and the script is approved before anyone records.
Updated
What YouTube says about Shorts, thumbnails, labels and ads.
What a Short is
A square or vertical video up to three minutes, uploaded on or after 15 October 2024, is categorised as a Short. Earlier uploads stay long-form.
How a view is counted
Since 31 March 2025 a Short’s view counts every start or replay, with no minimum watch time. A brief that sets a view target says which kind of view.
Music and claims
A Short over a minute with an active copyright claim is blocked globally. Most Shorts Audio Library songs run up to 90 seconds in a three-minute Short, some 60 or 30.
Thumbnails
YouTube recommends 3840 by 2160 pixels at 16:9 for a video and 2160 by 3840 at 9:16 for a Short, as JPG or PNG. A verified account is needed to set a custom one.
The label
The creator marks paid promotion in YouTube Studio and YouTube puts a label at the start. ASCI lists the “Includes Paid Promotion” tag, and says a disclosure behind “more” is likely to be missed.
Boosting a video
A brand or its agency can request brand partner access, see the video’s organic and paid metrics and boost it. Google says the advertiser secures the rights to run it as an ad.
How a YouTube brief runs at the desk.
Hour 00–18: format and shortlist
Integration, dedicated video or Short. YouTube creators come back with audience-fit data and rate cards.
Week 01: script, label and rights
The creator writes the script to a brief written with you, and it is approved before anyone records. The contract carries the label, the rights and the ad window.
Days 10–14, then every Monday
Upload with the paid promotion setting on and the thumbnail to specification. A video keeps collecting views, so the Monday sheet carries it week by week.
YouTube creators on the roster.
194 creators on the roster publish on YouTube, across 17 niches, including comedy & entertainment, fitness & wellness and travel. Every profile has consent on file, and the roster is national: a shortlist is built to the brief’s audience, not to one city.
All 194 have a count on YouTube read in the last 90 days, on 31 Oct 2026. The middle half of those channels has between 57.9K and 2.3M subscribers, and the median is 598K. Of the 194, 192 are also on Instagram.
By size
Each creator’s largest single account, on any platform.
By niche
- Comedy & entertainment
- 40 creators
- Fitness & wellness
- 27 creators
- Travel
- 22 creators
- Lifestyle
- 21 creators
- Beauty & skincare
- 12 creators
- Education
- 12 creators
- Tech & gadgets
- 9 creators
- Finance & business
- 9 creators
- Fashion & style
- 8 creators
- Food & beverage
- 8 creators
- Automotive
- 6 creators
- Parenting & family
- 6 creators
- Music
- 5 creators
- Gaming
- 4 creators
- Commentary & current affairs
- 3 creators
- Sports
- 1 creator
- Digital & social content
- 1 creator
| Creator | Niche | Based in | Subscribers | As of |
|---|---|---|---|---|
| Strela Thounaojam Luwang | Lifestyle | Imphal | 57.6K | 31 Oct 2026 |
| BikeWithGirl | Automotive | Mumbai | 579K | 31 Oct 2026 |
| Tanya Khanijow | Travel | Delhi NCR | 2.3M | 31 Oct 2026 |
Sources.
Opened on 18 October 2026. These pages change often: check one before relying on a detail.
- Understand three-minute YouTube Shorts (opens in a new tab)support.google.com
- Get started creating YouTube Shorts (opens in a new tab)support.google.com
- Add custom thumbnails on YouTube (opens in a new tab)support.google.com
- Add branded content restrictions & disclosure labels (opens in a new tab)support.google.com
- Sharing brand partner access to your video (opens in a new tab)support.google.com
- Creator partnerships boost (opens in a new tab)support.google.com
- Add Multi-language features to your videos (opens in a new tab)support.google.com
- ASCI: Influencer Advertising in Digital Media (PDF) (opens in a new tab)ascionline.in
By city, platform and brief.
From the blog.
Asked about YouTube.
Integration or dedicated video?
An integration is a segment inside a creator’s regular video; a dedicated video is about the product from start to end. Integrations suit awareness, dedicated videos suit products that need explaining. The contract fixes which, per creator.
Do Shorts count?
Yes, as their own deliverable in the contract. A Short is a square or vertical video up to three minutes, and a view counts every start or replay with no minimum watch time, so its views are not comparable one for one with a long-form video’s.
What does a YouTube campaign cost?
It depends on the creator, the format and the usage rights. Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage, never a hidden margin inside talent costs. Prices are not published: a scoped quote follows the brief. What moves the number is set out on the cost page.
Who writes the script?
The creator, to a brief we write with you: their voice is why their audience watches. The script is approved before recording, and the studio writes or edits when the brief needs it.
Does a sponsored video need a label?
Yes. The creator marks the video as including paid promotion in YouTube Studio, and YouTube puts a disclosure label at its beginning. ASCI also says a disclosure placed only where a viewer must click “more” is likely to be missed, so the brief asks for a spoken or on-screen line up front.
Can we run the creator’s video as an ad?
Yes, with the creator’s agreement. The creator accepts brand partner access, the brand boosts the video with the creator partnerships format in Google Ads, and the contract states the window. Only creators in the YouTube Partner Program can search for a brand or generate an access code.
Can one video carry several languages?
Yes, if the creator records them. YouTube lets a creator add audio tracks in other languages to one video or Short and plays each viewer the track that matches their preferred language. The feature is open to creators with access to Advanced features.
What can we see about a video after it posts?
The Monday sheet carries reach, engagement rate, cost per acquisition and CPM. Where the creator shares brand partner access, YouTube also shows the brand the video’s organic and paid metrics, including watch time, average view duration and the audience by country and region.
