Influencer marketing agency · PuneRun from the Delhi NCR deskUpdated
Influencer marketing agency in Pune
If you are searching for an influencer marketing company in Pune, vexo.club runs Pune briefs from its desk in Delhi NCR: no Pune office, one operator from brief to report, and a shortlist built to the languages the brief names: Marathi, Hindi, English, or all three in one caption. The city already has everything; a brief adds the creators, the rights and the reconciliation.
vexo.club is an influencer marketing company. A Pune brand gets Marathi, Hindi and English creators shortlisted and contracted, the content produced and the results reported every Monday. Brief the desk at mail@vexo.club or on WhatsApp at +91 78276 16675 (opens in a new tab).
नमस्कार, पुणे
namaskār, PuṇeHello, Pune: the everyday respectful Marathi greeting.
Which creators and languages are on the roster for Pune?
5
creators on the roster list Pune as home, across five niches, including beauty & skincare, fashion & style and fitness & wellness.
Every profile has consent on file. The roster is national, so a shortlist is built to the brief’s audience and not to one city. Counted from the records when this page was built.
Also based in Maharashtra:
By niche
- Beauty & skincare
- 1 creator
- Fashion & style
- 1 creator
- Tech & gadgets
- 1 creator
- Fitness & wellness
- 1 creator
- Music
- 1 creator
All five have a follower count read in the last 90 days, between 28 Oct 2026 and 31 Oct 2026. The middle half of those creators’ largest accounts has between 1M and 1.8M followers, and the median is 1.2M.
The roster in Pune
5 of the 281 creators on the roster are based in Pune. Both tables count their records: the tier is set by each creator’s largest account, and a creator can list more than one language.
| Tier | Followers | Creators |
|---|---|---|
| Micro | 10K–50K | 1 |
| Mega | 500K–5M | 3 |
| Celebrity | 5M+ | 1 |
| Language | Creators |
|---|---|
| Hindi | 5 |
| Marathi | 4 |
| English | 3 |
Last reviewed .
Which parts of Pune does a brief cover?
One market on the brief. 7 places on the shoot plan, each with its own audience and its own native format.
Weekday audience: salaried, from across India, watching in Hindi and English with LinkedIn open at lunch. The commute is the city’s shared small talk and Wakad is where the day ends: fintech, rentals, food delivery and the laptop upgrade all brief for this belt.
- Rajiv Gandhi Infotech Park, Phases 1–3
- Wakad
- Pimple Saudagar
- Maan
Startup floors and co-working by day, Balewadi High Street by night: the city’s current go-to for a night out, and the natural terrace for a SaaS, D2C or F&B launch reel. Aundh next door is settled and leafy; its ITI Road cafés serve a family audience that spends carefully and remembers who over-promised.
- Baner Road
- Balewadi High Street
- Balewadi sports complex
- ITI Road, Aundh
Tree-lined lanes, boutique cafés and nightlife, where Pune’s lifestyle and F&B brands launch, and where a rain-slick evening reel looks exactly like the city. Kalyani Nagar and Viman Nagar carry the airport side: malls, dining, young professionals and the east-side campuses, with nightlife content kept ASCI-clean and away from students.
- North Main Road
- South Main Road
- Nagar Road
- Viman Nagar
The student heartland: college gates, street shopping, cafés and katta culture, with a new cast every June. Pune tries a trend out here before it gets posted: the katta is the original focus group, and it tested your product before the deck did.
- FC Road
- JM Road
- Goodluck Chowk
- Deccan Gymkhana
The east-side IT belt: glass towers, riverside high-rises and an office-lunch economy that briefs like Hinjewadi but eats closer to home. Magarpatta is a planned township where offices and housing share a wall: walkable, cycle-friendly, and a tidy frame for a commute, fitness or grocery brief.
- EON IT Park
- Kharadi bypass
- Magarpatta City
- Solapur Road
The Marathi-first, family-first city: dense old-city lanes, sweet shops and bookshops, the Laxmi Road festive-shopping run, and Kothrud’s loyalty to its own neighbourhood food spots. Scripts here are written in Marathi, not translated into it, and Vetal Tekdi at 6 a.m. counts as cardio and networking.
- Laxmi Road
- Tulshibaug
- Appa Balwant Chowk
- Karve Road
- Paud Road
- Vetal Tekdi
Pimpri-Chinchwad and Chakan
Also PCMC · Pimpri · Chinchwad · Bhosari · Chakan MIDC · Talegaon
The twin city and the auto belt: engineering and auto work, a large working population with Marathi-first media habits, its own malls and a metro link to the core. Chakan and Talegaon are plant towns, not showrooms: the audience is employer-brand and B2B, so the brief is LinkedIn, YouTube reviews and Dasara delivery windows, not a haul.
- Bhosari MIDC
- Akurdi
- Nigdi
- Chakan MIDC
- Talegaon MIDC
What makes a Pune brief different?
Three languages, one feed.
Pune creators post in Marathi, Hindi and English, most often all three in one caption. The split follows the map: Hinjewadi, Kharadi and Wakad lean Hindi and English; Kothrud, the Peths and PCMC lean Marathi (observed, not measured), so most briefs need both, and the brief says which, where.
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Patya energy.
The city writes its rules on signboards, blunt and dry, and Puneri patya comedy is a genre of its own: a shop’s opening hours can read like a warning. Our version: kindly note, follower counts are not invented here. The humour stays about signs and wit, never about a community.
Misal, chai, ghats.
Food walks for misal, vada pav, bakeries and amruttulya tea; monsoon trek and ghat-drive vlogs from Sinhagad to Tamhini; Marathi roast and observational stand-up. Every Punekar has a misal loyalty. We do not ask which one.
A new cast every June.
Campus and hostel humour from the FC Road–Deccan belt gets a fresh batch with every admissions season, and the laptop, the phone, the bank account, the rental and the bike all get bought in the same eight weeks. Brief for the batch, not the city.
Two wheels and a LinkedIn tab.
Auto and bike reviews sit close to the Chakan–PCMC belt, running and cycling content peaks around the December marathon, and LinkedIn carries the Hinjewadi–Kharadi career and tech crowd. A city that thinks on two wheels: helmets on, in every frame.
How does influencer marketing work in Pune?
Influencer marketing in Pune works the way every brief does: one operator scopes it and runs it to the last report, from the Delhi NCR desk. What Pune changes is below.
The desk is in Delhi NCR.
Kick-off, shortlist review and approvals run on calls and in writing; the brief, the contracts and the Monday sheet are documents either way. Anything that needs someone from the desk on the ground in Pune goes into the plan and the quote up front. A shortlist in 18 hours, contracts and briefing inside a week, and first content live in 10–14 days for most categories.
Language is set in the brief.
Say Marathi, Hindi, English or the mix, and say it by belt (Marathi-first for the Peths and PCMC, Hindi and English for the IT corridors), and each creator on the shortlist is chosen for it. The Marathi is the creator’s own, in their own words; the desk does not translate a line into it.
Shoots follow the creators.
Content is filmed where the creator lives. When the brief needs Pune in frame (a Balewadi terrace, a tekdi morning, the Laxmi Road run, a Koregaon Park lane in the rain), the shortlist is built from creators based here, and every rider in shot wears a helmet.
Festival frames stay clean.
Ganeshotsav, Dasara and Diwali are the year’s biggest windows, and the brand stays out of the idol, aarti and puja frame: no logos on deities, no alcohol near festive or student content, an #ad disclosure on every post as ASCI asks. Forts are trek locations, never props.
Fees, rights, the sheet.
Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage, never a hidden margin inside talent costs. Usage rights, whitelisting and exclusivity are agreed per deliverable, in writing, before the shoot. Every Monday, one sheet: reach, engagement rate, cost per acquisition, CPM and the next move. Forwardable to your CFO without edits.
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When should a brand in Pune brief a campaign?
Month ranges only: the moments a Pune brief is planned around. Brief early; shoot calendars fill.
Jan
Makar Sankranti
Tilgul and the greeting “tilgul ghya, god god bola”: take the sweet, speak sweetly. A warm gifting moment for food and D2C brands, with the international film festival (Marathi cinema, the film-school crowd, OTT and camera-gear briefs) in the same month.
Mar–Apr
Gudi Padwa
The Marathi New Year and an auspicious day to buy a home, a vehicle or gold: the most natural Marathi-first creative moment of the year. Real estate, auto and jewellery brief early.
May–Aug
Results, admissions, the new batch
Board and entrance results, then admissions. A new batch lands in the Deccan, Viman Nagar and PCMC belts, and laptops, phones, banking, rentals, bikes and food delivery all brief for them.
Jun–Sep
Monsoon
Treks, ghat drives, Lonavala weekends, rain gear, chai-and-bhaji content and auto service camps: the most photogenic months, bright greens and wet streets. Sinhagad in the rain has its own character; treat it as a trek, never a prop.
Aug–Sep
Ganeshotsav
The city’s biggest public festival: mandals, dhol-tasha pathaks, pandal queues, heavy footfall and heavier traffic. Telecom, mobility, F&B and auto brief for it, and the brand stays out of the idol and aarti frame.
Sep–Oct
Navratri and Dasara
In Maharashtra, Dasara is the traditional day to take delivery of a vehicle or buy gold or a home, which makes it the auto belt’s biggest booking window. Garba nights suit fashion, beauty and F&B.
Oct–Nov
Diwali
Diwali Pahat dawn concerts, faral boxes, Diwali ank magazines and the festive sale season: the biggest retail and gifting window of the year. Lock the brief by September so filming finishes before the rush.
Dec
December in Pune
The marathon and half marathon, the Sawai Gandharva Bhimsen Mahotsav, the book festival at Fergusson College, and the Christmas-to-New-Year week in Camp and Koregaon Park. Runners, listeners, readers and diners in one month; brand presence at the concerts stays out of the performance frame.
How Pune says it.
The words a Pune brief is written in, each as it is said, with how to say it and what it means.
पुणे तिथे काय उणे
Puṇe tithe kāy uṇe
“Where there is Pune, what could be missing?” The city’s own proverb about itself: Pune lacks nothing.
कट्टा
kaṭṭā
The ledge or corner where friends gather to talk: Maharashtra’s word for a hangout.
अमृततुल्य
amṛtatulya
“Equal to nectar”: what Pune’s classic tea stalls call themselves, and the chai they pour.
पुणेकर
Puṇekar
A person from Pune.
काय मग?
kāy mag?
“So, what’s up?” The casual opener between friends.
Which campaigns can you see before you brief?
Every brief here runs from the same desk as the work below. Each figure on a case study says whether it is verified; where a client has not cleared one, it says so.
Three of the nine published case studies are filed under a category this page lists for Pune. A case has no city of its own, so a row shows its sector, not where the work ran.
| Case | Format and window | Verified figures |
|---|---|---|
| Pay-in-three launch | Reel · 2026 · 2 weeks · pay-in-three launch | 1,37,126 likes, 692 comments |
| Basmati rice comedy skit | Reel · 2026 · one reel · World Biryani Day | 3,02,234 likes, 2,625 comments |
| Kids’ pancake mix recipe reel | Reel · 2026 · one reel · breakfast recipe | 115 likes, 15 comments |
Also on file: Rakhi jewellery skit · Protein powder lab-report review · Women’s multivitamin explainer · De-tan face wash challenge · Fevikwik comedy skit · Seven-day glow face wash reel
Influencer marketing in Pune: questions brands ask
Do you have an office in Pune?
No. The desk works from Delhi NCR, and it is the only desk the company runs. Pune briefs are run from there by the operator who scoped them: a store day on FC Road, a Balewadi terrace or a launch at Hinjewadi is scoped on a call and in a document, and anything that needs someone on the ground in Pune is in the plan and the quote up front. It is in the first line of this page because it is the first thing a brief should know.
How do I choose the best influencer marketing company in Pune?
Whatever it calls itself (an influencer marketing company, an agency in Pune, a creator marketing agency), put six questions to it. One: where does the team sit, and who runs the brief once the pitch is over. Two: how a sale is tied to a creator, and how it is reconciled week by week. Three: whether it can show a Marathi script written by a Marathi creator, not a translation, and keep the Marathi-first Peths and Kothrud apart from the Hindi-and-English Hinjewadi and Kharadi. Four: whether creator fees are line items with the agency fee stated apart. Five: whether usage rights and disclosure are in the contract before the shoot. Six: whether any number on its page comes with a method; reach totals, ROI multiples and network counts without one are decoration. “Best” is your verdict on those six answers, not a word for a title tag.
Should a Pune brand hire a local agency or a national desk?
A Koregaon Park or Baner agency can be on site in Hinjewadi the same day, while the vexo.club desk is a long call away in Delhi NCR. Set against that, one operator owns the brief from scoping to the Monday sheet, and the shortlist is cast in Marathi, Hindi and English to whatever the brief names, Kothrud street or IT park. Choose a local firm if the work depends on someone physically there every week.
Can a campaign run in Marathi?
Yes. Language is set in the brief and the shortlist is built to it: Marathi-first for the Peths, Kothrud and Pimpri-Chinchwad, Hindi and English for Hinjewadi and Kharadi, or all three for a city-wide launch. The Marathi is the creator’s own; the desk does not translate a line into it, and the language is never a gimmick. If you searched for a Marathi influencer marketing agency, that is the honest version: the desk is in Delhi NCR, and the Marathi is not.
What does influencer marketing cost in Pune?
A Pune quote moves with the deliverable and the shoot, not with the postcode: a Ganeshotsav footfall brief on Laxmi Road, a store day on FC Road and a LinkedIn integration for a Hinjewadi career brand are three different pieces of work, each at its creator’s rate card. Creator fees are disclosed line items, and our management fee sits on top as a fixed percentage, never a hidden margin inside talent costs. Prices are not published: a scoped quote follows the brief.
How fast can a Pune campaign go live?
A shortlist in 18 hours, contracts and briefing inside a week, and first content live in 10–14 days for most categories. Festival briefs go in earlier (Ganeshotsav by July, Diwali by September), so filming finishes before the rush, and a campus brief goes in before the June intake of students, when the laptop, the phone and the rental are all bought together.
Can the shortlist be limited to creators based in Pune?
Yes, when the brief needs Pune in frame or feet on the ground: a store day on FC Road, a Balewadi terrace, a Ganeshotsav footfall brief. Otherwise the shortlist is built to the audience: a Pune creator may have a national following, and a creator elsewhere may have a Pune one. Audience fit is checked before a rate is agreed, and the roster count on this page is read from the records, not typed.
Do you work with brands in Pimpri-Chinchwad and Chakan?
Yes. Influencer marketing in Pimpri-Chinchwad, Chakan and Talegaon runs from the same desk, and it is a different brief. The auto and engineering belt sells to an employer-brand and B2B audience, so the formats are LinkedIn, YouTube reviews and two-wheeler content near the plants, and the windows are Dasara and Gudi Padwa, when taking delivery of a vehicle is traditional. Consumer briefs in Pimpri and Nigdi lean Marathi-first.
Which influencer marketing services do you run for Pune brands?
All four jobs, in order: find the creators the brief needs, contract them with the usage rights in writing, get the content made and posted on schedule, and report what it did against the objective. Paid amplification and creator whitelisting come from the marketing pillar, scripts, shoots and edits from the studio: the same influencer marketing services in Pune as anywhere the desk works, each sold and priced separately, and none of it needing a Pune office.
How do you measure influencer marketing ROI in Pune?
Attribution is decided in the brief, before the first post, whichever the product and the checkout support: a code at the till for a Baner café, a tracked link for a Hinjewadi trial, an enquiry form for a two-wheeler near the Chakan belt. Every Monday, one sheet: reach, engagement rate, cost per acquisition, CPM and the next move. Anything it cannot verify is marked, never totalled, and a result a client has not cleared reads “Metrics on request”.
Which other cities does the same desk brief?
- दिल्लीDelhi NCRWhere the desk is. Delhi, New Delhi, Gurugram, Noida, Greater Noida: each its own place.
- मुंबईMumbaiRun from Delhi NCR. Marathi, Hindi and English, Bandra to Thane.
- ಬೆಂಗಳೂರುBengaluruTech, D2C and startup briefs in Kannada and English, run from Delhi NCR.
- హైదరాబాద్HyderabadTelugu-first briefs from HITEC City to Secunderabad, run from Delhi NCR.
- சென்னைChennaiTamil first, written by Tamil creators, briefed from the Delhi NCR desk.
- কলকাতাKolkataRun from Delhi NCR. Bangla first, Pujo briefed by July.
- जयपुरJaipurRun from Delhi NCR. Jewellery, block print, weddings, D2C: past the postcard.
- AhmedabadRun from Delhi NCR. Gujarati-first, booked ahead of Uttarayan and Navratri.
- ChandigarhRun from Delhi NCR. Chandigarh, Mohali and Panchkula: Hindi and Punjabi, three administrations.
How do you brief an influencer marketing agency in Pune?
Pune sticker pack in the press kit
For a brand in Pune, two paragraphs is enough, sent from wherever you are.
mail@vexo.clubObjective, budget band, market and timeline. One operator reads it and replies inside 18 hours, and that operator runs the campaign.