The library

Stack of three hardcovers in white, blue and black, vexo.club on the blue spine

Lever-arch binder with a blue spine printed vexo.club

E-books, templates, data, prompt packs and videos. Sent free by email on request.

India brief-by calendar Open templates Glossary

The Indian influencer marketing handbook, 2026
How campaigns are priced, scoped and measured here. For marketers new to creator budgets.
E-book
For brands
Request by email, The Indian influencer marketing handbook, 2026
Campaign reporting sheet
The exact sheet clients get every Monday: reach, ER, CPA, CPM and the next move.
Template
For brands
Request by email, Campaign reporting sheet
Creator collaboration contract
Deliverables, usage rights, exclusivity, payment terms and takedown clauses.
Template
For creators
Request by email, Creator collaboration contract
Rate benchmark by tier and niche
Median asking rates across our roster, updated quarterly, with delivered CPM for context.
Rate card
For both
Request by email, Rate benchmark by tier and niche
AI prompt pack for creator scripting
Hooks, retention beats and CTA variants for reels. Built for our own post team.
Prompt pack
For creators
Request by email, AI prompt pack for creator scripting
Pre-shoot checklist for branded reels
Lighting, audio, disclosure, aspect ratios and platform-specific safe zones.
Checklist
For creators
Request by email, Pre-shoot checklist for branded reels
Festive-season posting windows
Engagement by day-part across Diwali, Holi and IPL windows for the last two years.
Dataset
For brands
Request by email, Festive-season posting windows
Creator contracts, clause by clause
Every clause we negotiate, in plain English: deliverables, usage windows, exclusivity, moral rights, takedown and payment terms. Written for the person who has to sign it, not the person who drafted it.
E-book
For both
Request by email, Creator contracts, clause by clause
The attribution handbook for creator budgets
UTMs, promo codes, whitelisted ad accounts and post-purchase surveys. What each one can tell you, what it cannot, and what to do when two of them disagree.
E-book
For brands
Request by email, The attribution handbook for creator budgets
Building a creator bench, not a campaign list
How an always-on roster is structured, rate-carded and rotated, and what changes in a marketing calendar once it is running.
E-book
For brands
Request by email, Building a creator bench, not a campaign list
ASCI disclosure, end to end
What has to be labelled, where the label sits on each platform, and who carries the liability when it is missing. Compliance reading, so it is open.
E-book
For creators
Request by email, ASCI disclosure, end to end
The four-line creator brief
The brief format our operators use: one thing to remember, one claim as legal approved it, one exclusion, one destination. Nothing else goes in.
Template
For brands
Request by email, The four-line creator brief