Influencer marketing for FMCG brands
vexo.club is an influencer marketing company that runs creator campaigns for FMCG brands across India from one desk in Delhi NCR. An FMCG brief is usually national, in several languages and run beside a media agency, so the work is casting creators in the language each market speaks, keeping the approved claim intact in every script, and reporting reach, engagement rate, cost per acquisition and CPM every Monday.
Send the brand, the markets, the objective and a budget band at [email protected] or on WhatsApp at +91 78276 16675. A shortlist comes back in 18 hours, and the operator who scoped it runs the campaign to the last report — alongside your media agency if you have one.
What an FMCG brief has to settle.
Markets and languages
Hindi, Marathi, Tamil, Telugu, Kannada, Bangla or English: the brief names the language per market and the shortlist is built to it, creator by creator, never translated in from another script.
The claim
The one claim legal has approved goes into the brief word for word. Creators say it in their own voice without changing what it promises.
Disclosure
Every paid post carries the ASCI disclosure label, and the plan says who checks it before it goes live.
Usage and whitelisting
Usage rights, whitelisting and exclusivity are agreed per deliverable, in writing, before the shoot.
The calendar
Festive windows differ by market. The India brief-by calendar has them, city by city.
Working with your media agency.
Often. We take the creator and production side and hand assets to your media agency with usage rights cleared, or we take the media too. Both are normal.
Vendor onboarding.
Vendor forms need the legal name, CIN, GSTIN and registered state. The MSA and NDA summaries are sent on request.
Legal name
Vexocore IT Services Private Limited
CIN and GSTIN
Printed in the footer of every page and on the about page.
Registered state
Rajasthan.
How results are reported.
Every Monday
One sheet: reach, engagement rate, cost per acquisition and CPM, per creator and per post, and the next move.
Attribution
A sale is credited only through the method the brief set; anything that cannot be verified is marked and never totalled.
Briefing in a specific market.
Each city has its own page — its parts, its languages, its calendar.
- Influencer marketing company, India
The whole offer, written down.
- Delhi NCR
Where the desk is. Delhi, New Delhi, Gurugram, Noida, Greater Noida — each its own place.
- Mumbai
Run from Delhi NCR. Marathi, Hindi and English, Bandra to Thane.
- Bengaluru
Tech, D2C and startup briefs in Kannada and English, run from Delhi NCR.
- Hyderabad
Telugu-first briefs from HITEC City to Secunderabad, run from Delhi NCR.
- Pune
For Punekar brands, and brands that want Punekars — three languages, one desk in Delhi NCR.
- Chennai
Tamil first, written by Tamil creators, briefed from the Delhi NCR desk.
- Kolkata
Run from Delhi NCR. Bangla first, Pujo briefed by July.
- Jaipur
Run from Delhi NCR. Jewellery, block print, weddings, D2C — past the postcard.
- Instagram influencer marketing
Reels, Stories and whitelisted creator ads.
- YouTube influencer marketing
Integrations, dedicated videos and Shorts.
- Influencer marketing cost in India
What moves a quote, and how one is laid out.
- Influencer marketing for D2C brands
Checkout attribution, creator codes and tracked links.
- Micro and nano influencer marketing
Nano and micro creators, cast by audience fit and language.
Read next.
Asked by FMCG brands.
Can one campaign run in several languages at once?
Yes. The brief names the language for each market and the shortlist is built to it creator by creator. Scripts are written by creators in their own language, and the approved claim is checked in each one.
Can you work alongside our media agency?
Often. We take the creator and production side and hand assets to your media agency with usage rights cleared, or we take the media too. Both are normal.
Who signs the vendor paperwork?
Vexocore IT Services Private Limited, the company behind vexo.club. The MSA and NDA summaries are sent on request, and the 18-hour reply becomes binding once it is written into an MSA.
How is pricing structured?
Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage — never a hidden margin inside talent costs. Prices are not published: a scoped quote follows the brief.
Do you handle ASCI disclosure?
Yes. Every paid post carries the ASCI disclosure label; it goes into the brief and the contract, not the fine print.
