Influencer marketing agency · MumbaiRun from the Delhi NCR deskUpdated
Influencer marketing agency in Mumbai
If you are searching for an influencer marketing company in Mumbai, vexo.club runs Mumbai briefs from its desk in Delhi NCR: there is no Mumbai office. What a Mumbai brand gets is the same operator from brief to report, a shortlist in 18 hours, Marathi where the audience is Marathi, and a plan that knows what the monsoon does to a shoot.
vexo.club is an influencer marketing company for Mumbai brands from Bandra to Thane. Creators are shortlisted and contracted, the content produced and the results reported every Monday. Brief the desk at mail@vexo.club or on WhatsApp at +91 78276 16675 (opens in a new tab).
नमस्कार
NamaskārHello: a respectful greeting for any time of day.
Which creators and languages are on the roster for Mumbai?
58
creators on the roster list Mumbai as home, across 14 niches, including comedy & entertainment, fitness & wellness and lifestyle.
Every profile has consent on file. The roster is national, so a shortlist is built to the brief’s audience and not to one city. Counted from the records when this page was built.
- Harsh Beniwal
- Sharan Hegde
- Gaurav Thakur
- Sonia Shenoy
- Vaibhav Keswani
- SeeKen Jigyaasa
- Abhishek Kapoor
- Annu Bhati
- Aman Sethi
- Oye It's Prank
- Vaibhav Gandhi
- Bachuuuu
- Vicky Jain
- Magsplay
- Nishtha Kesarwani
- Nehal Chudasama
- Khyati G Sharma
- Chitranshi Dhyani
- Taneesha
- Gagan Arora
- Tirth Joisher
- Arohi Khurana
- Nabeel Nawab
- Sapna Soni
- Pragya Gupta
- Rishi Udapurkar
- Krishna Shroff
- Raj Shamani
- Akkshith Sukhija
- Aman Bhadouria
- MSK Vlogs
- Techno Ruhez
- Yasmin Karachiwala
- Namrata Purohit
- Melvin Louis
- Mumbiker Nikhil
- Food Pharmer
- Natasha Noel
- Ankush Bahuguna
- Juhi Godambe Jain
- Aashna Shroff
- Anish Bhagat
- Santoshi Shetty
- Malini Agarwal
- Mumbai Food Junkie
- Mehul Hingu
- BikeWithGirl
- Mili Jhaveri
- Kusha Kapila
- Dolly Singh
- Satish Ray
- Funcho
- FasBeam
- Luke Coutinho
- Chahat Pandey
- Eisha Singh
- Vanshika Khurana
- Kiran Kukreja
Also based in Maharashtra:
By niche
Median and middle half of each creator’s largest account, given where five or more have a current count.
| Niche | Creators | Median largest account | Middle half |
|---|---|---|---|
| Comedy & entertainment | 17 | 1.8M | 433K–2.5M |
| Fitness & wellness | 9 | 783K | 550K–1.1M |
| Lifestyle | 7 | 754K | 427K–1.2M |
Fewer than five creators each
- Fashion & style
- 4 creators
- Finance & business
- 4 creators
- Food & beverage
- 3 creators
- Beauty & skincare
- 2 creators
- Tech & gadgets
- 2 creators
- Travel
- 2 creators
- Gaming
- 2 creators
- Automotive
- 2 creators
- Education
- 2 creators
- Parenting & family
- 1 creator
- Music
- 1 creator
All 58 have a follower count read in the last 90 days, between 28 Oct 2026 and 31 Oct 2026. The middle half of those creators’ largest accounts has between 539K and 2.5M followers, and the median is 1.1M.
The roster in Mumbai
58 of the 281 creators on the roster are based in Mumbai. Both tables count their records: the tier is set by each creator’s largest account, and a creator can list more than one language.
| Tier | Followers | Creators |
|---|---|---|
| Mid-tier | 50K–500K | 13 |
| Mega | 500K–5M | 40 |
| Celebrity | 5M+ | 5 |
| Language | Creators |
|---|---|
| English | 56 |
| Hindi | 51 |
| Marathi | 8 |
| Bengali | 1 |
| Punjabi | 1 |
Last reviewed .
Which parts of Mumbai does a brief cover?
One market on the brief. 7 places on the shoot plan, each with its own audience and its own native format.
The old business district and the city’s front window: Nariman Point boardrooms, Kala Ghoda galleries, the long curve of Marine Drive. The rest of the city calls it town. A SoBo brief is English-leaning and premium: luxury retail, hospitality, art and design, a blue-hour shoot on the promenade with the streetlights doing the work.
- Nariman Point
- Fort
- Kala Ghoda
- Colaba
- Marine Drive
- Cuffe Parade
Textile mills turned glass offices, malls and restaurants; sea-facing towers at the Worli end of the sea link; the default address for a lunch meeting. Media, agency and brand teams sit here, so this is where a Mumbai brief is usually written and approved. Content here is dining, premium retail, fitness on the coastal road promenade and the office-to-dinner reel.
- Kamala Mills
- Mathuradas Mills
- Senapati Bapat Marg
- Peninsula Corporate Park
- Worli Sea Face
- Coastal road promenade
Glass and steel: the stock exchange, banks, AMCs, fintechs, consulates, a convention centre and an Aqua Line station. Where the BFSI brief is written, and where SEBI’s rules on financial influencers apply to every script: educational framing, no return claims, a SEBI-registered creator where the content needs one. Tax-saving season, January to March, is the BKC calendar.
- G Block
- Exchange and bank towers
- Convention centre
- Aqua Line BKC station
The suburb with a personality. Carter Road and Bandstand for the sea, Hill Road and Linking Road for the street shopping, Pali Hill for the quiet, Chapel Road for the walls. Much of the city’s creator content walks through here (cafés, thrift hauls, GRWMs, run clubs on the promenade), so a Bandra brief is never short of native formats. It is also where a paid collab gets clocked fastest, so the disclosure is on the post, every time.
- Carter Road
- Bandstand
- Hill Road
- Linking Road
- Pali Hill
- Chapel Road
- Ranwar
The working engine of Mumbai content. West is production houses, casting offices, creator studios in Lokhandwala and Oshiwara, and Versova’s café lanes; East is corporate parks, the airport and the metro interchange; Juhu’s sunsets do half the lighting; Goregaon’s Film City and the exhibition grounds take the big sets. Talent here is heavily managed and production values run high, so an Andheri brief needs usage rights and whitelisting terms written before the shoot, and it gets them.
- Lokhandwala
- Oshiwara
- Four Bungalows
- Versova
- Juhu Beach
- Andheri East corporate parks
- SEEPZ
- Film City, Goregaon
Powai
A lakeside township around an engineering campus: startups, tech offices, young professionals, the founder belt. A Powai brief is usually an app, a fintech, an edtech or a healthtech, a product that needs explaining, so the format is a founder on camera, a creator explainer or a demo with the lake in the window. English and Hinglish, Reels and long-form both.
- Powai Lake
- Hiranandani Gardens
- IIT Bombay campus
- Powai startup offices
- Vikhroli
What makes a Mumbai brief different?
Four languages. The brief names the mix.
Marathi is the state’s language and the register of Thane, Parel and Dadar, and of a fast-growing creator scene (comedy, family sketches, food, music) that crosses over to Pune and the rest of Maharashtra. Hinglish is the everyday link. English is business, BFSI, luxury and the SoBo–Bandra lifestyle. Gujarati is large in the western and central suburbs. The brief sets the mix; the shortlist is built to it, creator by creator.
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Managed talent, high production values.
Talent managers, production houses, podcast studios and casting offices sit within a few kilometres of each other, from Andheri to Bandra. That means polished output, heavily managed creators and rate cards that run higher than most markets, so the brief needs usage rights and whitelisting terms in writing before anyone books a studio.
Film crossover, clean disclosure.
Launches here can mix creators with actors, and a paid collab gets labelled by the audience fast. The ASCI disclosure goes on the post, every time. A hidden #ad is the quickest way to lose the room.
The calendar rewrites the shoot.
The monsoon moves shoots indoors from June, Ganeshotsav reshapes traffic and schedules for ten days, IPL nights own the second half of the evening. A Mumbai plan has a weather clause and a festival buffer, or it is not a plan.
Formats that are native here.
Reels and Shorts first, then long-form YouTube and video podcasts. Comedy sketches and family skits, food walks, thrift hauls on Linking Road, run clubs on the promenades, finance explainers inside SEBI’s lines, real-estate walkthroughs in Thane and Navi Mumbai, and the first-rain post.
How does influencer marketing work in Mumbai?
Influencer marketing in Mumbai works the way every brief does: one operator scopes it and runs it to the last report, from the Delhi NCR desk. What Mumbai changes is below.
Run from Delhi NCR, on Mumbai time.
The kick-off, the shortlist review and approvals run on video calls and in writing; the brief, the contracts and the Monday sheet are documents either way. If a brief needs someone from the desk on the ground in Mumbai, it goes into the plan and the quote up front: scoped, not discovered.
Shoots follow the creators.
Most creator content is filmed where the creator lives. When a brief needs Mumbai in frame (the sea link at golden hour, a Bandra café in the rain, a Thane mall floor), the shortlist is built from creators based there, and the edit runs in-house.
The same clock as every city.
A shortlist in 18 hours, contracts and briefing inside a week, and first content live in 10–14 days for most categories. Distance adds a call, not a day.
Fees as line items. A Mumbai creator’s rate card is shown as it is.
Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage, never a hidden margin inside talent costs. A Mumbai creator’s rate card is disclosed as it is, not marked up because of the postcode.
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Attribution set in the brief. Rules set by the city.
Tracked links, creator codes or whitelisted ads, decided before the first post and reported against every Monday. Usage rights, whitelisting and exclusivity are agreed per deliverable, in writing, before the shoot. ASCI disclosure on every paid post; SEBI’s rules on financial influencers for any BFSI script; no league or team marks in IPL content without rights; no real-money gaming; no products near idols in Ganeshotsav week.
When should a brand in Mumbai brief a campaign?
Month ranges only: the moments a Mumbai brief is planned around. Brief early; shoot calendars fill.
Jan
Makar Sankranti and the marathon
Tilgul is exchanged with “tilgul ghya, god god bola” (take the sweet, speak sweetly), and kites go up in the Gujarati neighbourhoods. The city marathon runs Marine Drive and the sea link the same month: run clubs, sportswear, nutrition, wearables. Sponsor marks need a licence.
Jan–Mar
Kala Ghoda and tax-saving season
The free arts festival in SoBo puts art and culture creators out in force: design, lifestyle, beverage and camera briefs. Meanwhile BKC’s busiest window: investing, insurance and tax-saving content, every script inside SEBI’s rules.
Mar–Apr
Gudi Padwa
The Marathi new year and an auspicious purchase day: homes, vehicles, gold, appliances. Processions in Girgaon and Thane. The most natural moment on the calendar for Marathi-first creative. Keep the brand light.
Mar–Jun
IPL and hapus season
Match nights drive QSR, beverages, delivery, OTT and electronics, with ambush guardrails, no league or team marks without rights, no real-money gaming. And the mango: hapus drops, D2C fruit boxes, first-box content. The window is short. Brief early.
Jun–Sep
Monsoon
The first-rain post is a citywide ritual; plan it in May. Rainwear, delivery, chai-and-snack, skin and hair care, vehicle insurance, Lonavala and Alibaug weekends. Shoots get indoor backups, waterproof calendars and travel buffers.
Aug–Sep
Ganeshotsav
Ten days that reshape traffic, processions and creator schedules. Brands stay with logistics, community, food and home-hosting stories. No products near idols, no deity imagery, no puns.
Sep–Nov
Navratri to Diwali
Garba nights across the western and central suburbs: ethnic fashion, footwear, makeup that lasts. Then the festive sale season, gifting, jewellery, faral (the homemade Diwali snacks) and Diwali Pahat morning concerts, a Marathi tradition. The year’s biggest spend window. Diyas, not firecrackers.
Nov–Feb
Wedding and winter season
Wedding fashion, jewellery, beauty, travel and music-festival weekends. December lights in Bandra’s lanes give year-end party-wear and F&B briefs their backdrop. Nightlife content stays outside surrogate advertising.
How Mumbai says it.
The words a Mumbai brief is written in, each as it is said, with how to say it and what it means.
आपले स्वागत आहे
Āpale swāgat āhe
You are welcome here: the polite welcome at the door.
मुंबईकर
Mumbaīkar
A person from Mumbai: said with pride, in Marathi, Hindi and English alike.
चला
Chalā
Come on, let’s go: a friendly invitation to start.
बिनधास्त
Bindhāst
Without worry; go ahead freely: the Marathi source of the Mumbai slang “bindaas”.
लय भारी
Lay bhārī
Really great: colloquial Marathi for a job well done.
झकास
Jhakās
Fantastic: Marathi in origin, everyday Mumbai slang.
Which campaigns can you see before you brief?
Every brief here runs from the same desk as the work below. Each figure on a case study says whether it is verified; where a client has not cleared one, it says so.
Three of the nine published case studies are filed under a category this page lists for Mumbai. A case has no city of its own, so a row shows its sector, not where the work ran.
| Case | Format and window | Verified figures |
|---|---|---|
| Pay-in-three launch | Reel · 2026 · 2 weeks · pay-in-three launch | 1,37,126 likes, 692 comments |
| Basmati rice comedy skit | Reel · 2026 · one reel · World Biryani Day | 3,02,234 likes, 2,625 comments |
| Kids’ pancake mix recipe reel | Reel · 2026 · one reel · breakfast recipe | 115 likes, 15 comments |
Also on file: Rakhi jewellery skit · Protein powder lab-report review · Women’s multivitamin explainer · De-tan face wash challenge · Fevikwik comedy skit · Seven-day glow face wash reel
Influencer marketing in Mumbai: questions brands ask
How do I choose the best influencer marketing company in Mumbai?
Run one checklist past every name on your list, in writing. Where is the work run from, and who runs it: a named operator or a layer of account managers? How is the creator fee shown: a line item at the creator’s rate-card price, or a bundle with the margin hidden inside? What does attribution mean to them (tracked links, creator codes, whitelisted ads), and is reach reported as reach or dressed up as sales? Are usage rights, whitelisting and exclusivity written into the contract before anyone books a studio? Does every paid post carry the ASCI label, and does every BFSI script sit inside SEBI’s finfluencer rules? Does every logo on their site have permission behind it, and every creator consent? Can they show a verified number, or say “metrics on request” without flinching? A company that answers all of these in writing is worth a call. The answers for vexo.club are on this page.
Should a Mumbai brand hire a local agency or a national desk?
A Mumbai agency can meet you in BKC the same afternoon; vexo.club cannot, because its one desk is in Delhi NCR. What a national desk gives a Mumbai brand is one operator from brief to report, Marathi, Hindi and English creators cast from one roster, and the same timeline for a Bandra shoot as for a Delhi one. If weekly meetings in person matter, hire locally.
Do you have an office in Mumbai?
No. The desk is in Delhi NCR, the only desk the company runs, and Mumbai briefs are run from it. A Bandra café shoot, a BKC launch or an Andheri studio day is scoped on a call and in a document, and anything that needs someone from the desk at Lower Parel or on the Thane side is in the quote before you sign. The company is registered in Rajasthan and operates nationally from Delhi NCR.
What is it like working with a desk in Delhi NCR from Mumbai?
Calls and documents. The kick-off, the shortlist review and approvals run on video calls and in writing; the brief, the contracts and the Monday sheet are documents wherever the desk sits. Content is filmed where the creators live, so a Carter Road shoot or a Kamala Mills office day is cast from the shortlist for that location. Anything that needs someone from the desk on the ground is scoped into the plan and the quote before you sign, never discovered later. And a Delhi desk does not brief Mumbai as if it were Delhi: we know which city has the sea.
Is a Mumbai campaign slower to run from Delhi NCR?
No. The published timeline is the same for every city: a shortlist in 18 hours, contracts and briefing inside a week, and first content live in 10–14 days for most categories. What slows a Mumbai brief is the weather and the calendar, not the distance: the monsoon moves shoots indoors from June, Ganeshotsav reshapes traffic for ten days and IPL nights own the evening, so the plan carries a weather clause and a festival buffer.
Can a campaign run in Marathi?
Yes, and it should when the audience is Thane, Navi Mumbai, Parel or the rest of Maharashtra. Language is set in the brief (Marathi, Hindi, English, Gujarati or a mix), and each creator on the shortlist is chosen for it. Marathi is a register on the brief, not a gimmick on the page.
How much does influencer marketing cost in Mumbai?
Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage, never a hidden margin inside talent costs. Mumbai creators often carry higher rate cards than other markets; the card is disclosed, not marked up, and a Bandra studio day or an Andheri location fee is its own line. Prices are not published: a scoped quote follows the brief.
Can the shortlist be limited to creators based in Mumbai, or in Bandra, Andheri, Navi Mumbai or Thane?
Yes. Say so in the brief and the shortlist narrows to the city, or to Bandra, Andheri, Navi Mumbai or Thane: a Kala Ghoda pop-up, a store day in Bandra, an Andheri studio, a Thane mall floor. Without it the shortlist follows the audience, wherever the creators live; a neighbourhood is a line in the brief, not a separate page.
Do you run BFSI and fintech campaigns for brands in BKC?
Yes, inside SEBI’s rules on financial influencers: educational framing, no return claims, a SEBI-registered creator where the content needs one, and the ASCI disclosure on every post. Tax-saving season from January to March is the busiest window; brief in December.
Is Bombay a different page?
No. Bombay and Mumbai are the same city and the same page; the official name has been Mumbai since 1995, and it is the one we use. A search for a Bombay influencer marketing company lands here, on the page for South Mumbai, BKC, Bandra, Andheri, Powai and Navi Mumbai.
Which other cities does the same desk brief?
- दिल्लीDelhi NCRWhere the desk is. Delhi, New Delhi, Gurugram, Noida, Greater Noida: each its own place.
- ಬೆಂಗಳೂರುBengaluruTech, D2C and startup briefs in Kannada and English, run from Delhi NCR.
- హైదరాబాద్HyderabadTelugu-first briefs from HITEC City to Secunderabad, run from Delhi NCR.
- पुणेPuneFor Punekar brands, and brands that want Punekars: three languages, one desk in Delhi NCR.
- சென்னைChennaiTamil first, written by Tamil creators, briefed from the Delhi NCR desk.
- কলকাতাKolkataRun from Delhi NCR. Bangla first, Pujo briefed by July.
- जयपुरJaipurRun from Delhi NCR. Jewellery, block print, weddings, D2C: past the postcard.
- AhmedabadRun from Delhi NCR. Gujarati-first, booked ahead of Uttarayan and Navratri.
- ChandigarhRun from Delhi NCR. Chandigarh, Mohali and Panchkula: Hindi and Punjabi, three administrations.
How do you brief an influencer marketing agency in Mumbai?
Mumbai sticker pack in the press kit
For a brand in Mumbai, two paragraphs is enough, sent from wherever you are.
mail@vexo.clubObjective, budget band, market and timeline. One operator reads it and replies inside 18 hours, and that operator runs the campaign.