Instagram influencer marketing agency
vexo.club is an Instagram marketing agency for creator-led work: Reels, Stories, carousels and collab posts from creators whose audience fits the brief (shortlisted, contracted, produced and reported by one operator, from Delhi NCR).
Send the desk the objective, the market, a budget band and the dates at mail@vexo.club or on WhatsApp at +91 78276 16675 (opens in a new tab). A shortlist of Instagram creators with audience-fit data and rate cards comes back in 18 hours, and first posts go live in 10–14 days for most categories.
Updated
What Instagram says about formats, ads and labels.
Reels
Shown to followers and to non-followers, first to a small audience and then to wider ones as the reel holds attention. View Rate is the share of viewers still watching after three seconds.
What holds a reel back
Instagram lists low-resolution or watermarked reels, muted reels, reels with borders, reels that are mostly text and reels already posted on Instagram as shown less. A brief rules these out.
Stories, carousels and collabs
The Stories tray is built from accounts a person follows. Audio on a carousel can help it reach more people. Collab posts cover feed images, Reels and carousels, not Stories.
Running a post as an ad
Reels, Stories, static posts and carousels can run as partnership ads; licensed music cannot. The post is boosted from the creator’s grid, or shared so the brand uploads it in Ads Manager.
Permission
Meta describes permission at account level or post level. Without it the ad waits in a pending state until the creator approves. The contract names which level applies and for how long.
The label
ASCI lists the “Paid Partnership” tag among permitted labels, used in addition to the creator’s own disclosure. On a Story with no caption the label is superimposed on the picture or video.
Instagram creators on the roster.
279 creators on the roster publish on Instagram, across 17 niches, including comedy & entertainment, fitness & wellness and lifestyle. Every profile has consent on file, and the roster is national: a shortlist is built to the brief’s audience, not to one city.
All 279 have a count on Instagram read in the last 90 days, on 31 Oct 2026. The middle half of those accounts has between 180K and 1.2M followers, and the median is 470K. Of the 279, 192 are also on YouTube.
By size
Each creator’s largest single account, on any platform.
By niche
- Comedy & entertainment
- 55 creators
- Fitness & wellness
- 47 creators
- Lifestyle
- 33 creators
- Travel
- 28 creators
- Fashion & style
- 19 creators
- Beauty & skincare
- 16 creators
- Food & beverage
- 14 creators
- Tech & gadgets
- 11 creators
- Education
- 11 creators
- Finance & business
- 10 creators
- Parenting & family
- 8 creators
- Music
- 8 creators
- Automotive
- 7 creators
- Gaming
- 4 creators
- Commentary & current affairs
- 3 creators
- Digital & social content
- 3 creators
- Sports
- 2 creators
| Creator | Niche | Based in | Followers | As of |
|---|---|---|---|---|
| Pranav Panpalia | Automotive | Delhi NCR | 179K | 31 Oct 2026 |
| Arushi Chawla | Comedy & entertainment | Delhi NCR | 470K | 31 Oct 2026 |
| Arti Chaudhary | Travel | Srinagar Garhwal | 1.2M | 31 Oct 2026 |
Instagram work on file.
Nine published case studies include an Instagram post. A client is named only with permission on file, and a figure appears only where it is verified.
| Case | Creators | Format and window | Verified figures |
|---|---|---|---|
| Pay-in-three launch | Creator withheld | Reel · 2026 · 2 weeks · pay-in-three launch | 1,37,126 likes, 692 comments |
| Basmati rice comedy skit | Creator withheld | Reel · 2026 · one reel · World Biryani Day | 3,02,234 likes, 2,625 comments |
| Rakhi jewellery skit | Eisha Singh | Reel · 2026 · one reel · Rakhi week | 51,904 likes, 315 comments |
| Protein powder lab-report review | Vanshika Khurana | Reel · 2026 · one reel · lab-report review | 7,168 likes, 238 comments |
| Kids’ pancake mix recipe reel | Sonal Katyal | Reel · 2026 · one reel · breakfast recipe | 115 likes, 15 comments |
| Women’s multivitamin explainer | Kiran Kukreja | Reel · 2026 · one reel · nutritionist’s explainer | 169 likes, 10 comments |
| De-tan face wash challenge | Creator withheld | Reel · 2026 · one reel · seven-day challenge | 5,41,056 likes, 9,624 comments |
| Fevikwik comedy skit | Lovekesh Kataria | Reel · 2025 · one reel · tea-stall skit | 1,63,084 likes, 492 comments |
| Seven-day glow face wash reel | Rajat Dalal | Reel · 2026 · one reel · seven-day glow | 43,519 likes, 655 comments |
Sources.
Opened on 18 October 2026. These pages change often: check one before relying on a detail.
- Improving how reels are ranked and recommended (opens in a new tab)creators.instagram.com · 26 February 2025
- Instagram Ranking Explained (opens in a new tab)about.instagram.com · 31 May 2023
- Partnership ads, for creators (opens in a new tab)creators.instagram.com
- Partnership ads, ads creation (opens in a new tab)developers.facebook.com
- Instagram Platform, collaboration (opens in a new tab)developers.facebook.com
- ASCI: Influencer Advertising in Digital Media (PDF) (opens in a new tab)ascionline.in
By city, platform and brief.
From the blog.
- Instagram SEO for brands: how search works on Instagram, from handle to caption
- Instagram Collab posts for brands: when to use a Collab, when the paid partnership label is still required, and when a partnership ad is the better route
- Reels vs YouTube Shorts for brands: format, discovery, usage rights and measurement
Asked about Instagram.
What does an Instagram marketing agency do?
For creator-led campaigns: it shortlists Instagram creators against the brief, contracts them with the usage rights in writing, gets the Reels, Stories and posts made, runs paid amplification and whitelisting, and reports every Monday. Running a brand’s own account day to day is not one of the services listed on the services page.
What does an Instagram influencer campaign cost?
It depends on the creator, the format and the usage rights. Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage, never a hidden margin inside talent costs. Prices are not published: a scoped quote follows the brief. What moves the number is set out on the cost page.
Reels or Stories?
Reels for reach: Instagram shows them to people who do not follow the creator. Stories for the audience that already follows the creator. The contract fixes the mix per creator.
Can a creator’s post run as an ad?
Yes, with the creator’s agreement in writing. On Instagram that is a partnership ad, and the contract states the duration and the usage rights before the shoot.
Do creators have to label a brand collaboration?
Yes. ASCI’s influencer guidelines require a disclosure label where the creator has a material connection with the brand, which includes free products. The label wording, the music rule and the ad window go into the brief and the contract, and drafts return for approval before anything posts.
How long must the label stay on screen?
For a post that is only a picture or video with no caption, such as a Story, ASCI says the label is superimposed on it. A video of 15 seconds or less carries it for at least 3 seconds; longer than that and under 2 minutes, for a third of its length; 2 minutes or more, for the whole section that mentions the brand.
Can we reuse a reel on our own page?
Only under the usage rights in the contract. Organic reposting, whitelisting and paid amplification are separate rights, each with its own window, agreed per deliverable before the shoot.
Who runs an Instagram campaign?
The senior operator who scoped it, from the shortlist to the last Monday sheet, which reads reach from Instagram’s own insights, per creator and per post. There is no account-management layer in between.
