Notes from the desk on pricing.
Retainers, a percentage of spend and fixed campaign fees each reward a different behaviour. What to ask of each model, and why creator fees should be separate lines whichever one you sign.
Pricing7 min read
Deliverables, usage, exclusivity, approvals, takedown and payment terms. The clauses that move a creator’s quote, what each should say, and what to settle before anyone films.
Pricing7 min read
Cost per thousand looks great until you count the coordination hours. Here is the break-even math.
Pricing6 min read
Content fee, usage, production and exclusivity are four numbers. Most disputes start when they are quoted as one.
Pricing6 min read
Amplification, whitelisting and organic reposting are three different fees.
Pricing7 min read
