Hyderabad brief-by calendar
Hyderabad's campaign moments, month by month, with the month to brief by so the shortlist is ready before the window opens.
The calendar
January
- SankrantiJan
The Telugu states’ biggest festival and Tollywood’s premier release window. Kites on every terrace; gifting, fashion, food and auto briefs, planned well ahead because the creators are.
Brief by December.
- NumaishJan–Feb
The consumer exhibition at Nampally. Family outings, food stalls, shopping walk-throughs — on-ground plus creator coverage.
Brief by December.
February
- Ramzan and haleem seasonFeb–Mar, earlier each year
Haleem is the city’s defining food moment. Food, delivery and café briefs; keep it food-led, with no religious imagery in a branded frame.
Brief by January.
March
- UgadiMar–Apr
Telugu new year. New-beginnings briefs for home, auto, finance and devices; the six-taste pachadi is a ready creative device.
Brief by February.
- IPL seasonMar–May
Match days at Uppal. Watch-party, food-delivery and gadget briefs; no team marks without a licence, and no betting, ever.
Brief by February.
July
- BonaluJul–Aug
Telangana’s state festival, with processions across Hyderabad and Secunderabad. Greetings and community respect, not product placement.
Brief by June.
September
- Bathukamma and DasaraSep–Oct
The floral festival that leads into Dasara, and a film release window. Sarees, colour and gifting; celebrate the flowers.
Brief by August.
November
- Wedding seasonNov–Feb
Jewellery, pearls, bridal wear, salons and venues. Creators with bridal and get-ready-with-me formats are booked early, so the brief is too.
Brief by October.
8 moments from Hyderabad.
