Delhi NCR brief-by calendar
Delhi NCR's campaign moments, month by month, with the month to brief by so the shortlist is ready before the window opens.
The calendar
January
- Lohri and Makar SankrantiMid-Jan
Bonfire night in peak winter for the region’s Punjabi-heritage households. Winter food, sweets, gifting and winter wear. Warm and cultural, not devotional.
Brief by December.
February
- India Art Fair, Surajkund and college festsFeb–Mar
The art fair in Okhla, the crafts mela in Faridabad, Valentine’s week and fest season across Delhi University and NCR campuses. Design, luxury, home, craft and Gen-Z sampling in one stretch.
Brief by January.
March
- HoliMar
Colour-safe skincare and haircare, beverages, playlists, quick commerce and party formats. Consent-first framing; no forced-colour pranks.
Brief by February.
- IPL and the heatMar–Jun
Home matches and watch parties for food delivery, beverages, OTT and sportswear — no real-money gaming. Then summer: cooling appliances, sunscreen and the Friday drive to the hills.
Brief by February.
July
- Couture week and freshersJul–Aug
Delhi’s couture week opens the bridal launch window; monsoon chai content runs alongside. New joiners at Delhi University and NCR campuses need phones, laptops, student banking and co-living.
Brief by June.
October
- Festive season, Navratri to Bhai DoojOct–Nov
The biggest spend window: gold and jewellery, electronics, autos, fashion, beauty, home and gifting, and Karva Chauth is especially large in NCR. Fashion week, the mobile congress in Dwarka, the half marathon and the trade fair at Bharat Mandapam land in the same weeks. Diyas and lights, never firecrackers.
Brief by September.
November
- Wedding seasonNov–Feb
The NCR wedding economy: bridal and guest fashion, jewellery, beauty, gifting, travel, even fintech. GRWM and wedding-guest formats own the feed. Never an identifiable couple.
Brief by October.
December
- Comic Con and winterDec–Jan
Delhi Comic Con is one of the most Gen-Z rooms of the year: gaming, anime, OTT, merch. Then winter sun, terrace cafés and party season in Gurugram and Aerocity; alcohol-adjacent briefs stay inside ASCI and surrogate-advertising rules.
Brief by November.
8 moments from Delhi NCR.
