Bengaluru brief-by calendar
Bengaluru's campaign moments, month by month, with the month to brief by so the shortlist is ready before the window opens.
The calendar
January
- Makara SankrantiJan
Ellu-bella sharing and gifting. Food D2C, home and gifting briefs; keep the visuals secular and bright.
Brief by December.
March
- UgadiMar–Apr
Kannada new year. New-beginnings briefs for finance, EV, home and fashion — Kannada-first creative is noticed.
Brief by February.
April
- Appraisal seasonApr–Jun
IT pay revisions land and the city talks about upgrades, investing and travel. Fintech, gadgets and personal-finance creators.
Brief by March.
June
- MonsoonJun–Sep
Commute, delivery and indoor content. Quick commerce, rainwear, home. Rain on glass suits the light.
Brief by May.
August
- Varamahalakshmi and the flower showAug
Silk, jewellery and gifting season, and Lalbagh fills for the Independence Day show. Ethnic wear, jewellery, gifting D2C.
Brief by July.
September
- Festive sale season and DasaraSep–Oct
E-commerce’s biggest window, and much of e-commerce is headquartered here. Electronics, fashion, home, with creator codes so the sale reconciles.
Brief by August.
November
- Karnataka RajyotsavaNov
State formation day. Kannada-first creative is expected, and the language itself is the device.
Brief by October.
- Tech Summit and Comic ConNov–Dec
The B2B moment for AI, SaaS and deep-tech at BIEC, then the Gen-Z fandom peak at KTPO. LinkedIn creators in November, gaming and merch in December.
Brief by October.
8 moments from Bengaluru.
