Kolkata brief-by calendar
Kolkata's campaign moments, month by month, with the month to brief by so the shortlist is ready before the window opens.
The calendar
January
- Kolkata Book Fair (Boimela)Jan–Feb
A winter fair of publishers, a few months after Pujo. Book, education, stationery, café and publishing briefs; College Street and literary creators peak.
Brief by December.
March
- Chaitra saleMar–Apr
Year-end clearance at Gariahat, Hatibagan and New Market before the Bengali New Year. Haul and bargain-hunt formats for fashion, home and D2C deal content.
Brief by February.
April
- Poila BaishakhApr
Bengali New Year — new ledgers for traders, new clothes and jewellery, family lunches. Jewellery, apparel, mishti and restaurant briefs, and shubho noboborsho as the caption.
Brief by March.
June
- Monsoon and ilish seasonJun–Sep
Hilsa on the table, rain on the tram tracks. Food, delivery, footwear, rainwear and travel content; moody rain Reels.
Brief by May.
August
- Pujo shopping (pujor bajar)Aug–Oct
The biggest retail window of the year, overlapping the national festive sales. Fashion, beauty, electronics, jewellery. Creator calendars fill early — brief by July.
Brief by July.
September
- Durga PujaSep–Oct
The peak moment; the dates follow the panjika, so confirm each year. Pandal-hopping vlogs, festive fashion, food, auto and telecom briefs. Lights, crowds, food and fashion in frame; deities and rituals out of it.
Brief by August.
October
- Kali Puja, Diwali and Bhai PhontaOct–Nov
Lights, gifting and family meals. Home décor, electronics, sweets and gifting briefs.
Brief by September.
December
- Park Street in DecemberDec–Jan
Light canopies, the Allen Park festival, cake season and nolen gur sweets, then the wedding season. F&B, bakery, fashion, travel and jewellery briefs.
Brief by November.
8 moments from Kolkata.
