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 Work: Case studiesHeer by GIVA logovexo.club

Rakhi jewellery skit

Heer by GIVA2026 ⁠· one reel ⁠· Rakhi week

Open the file

At a glance.

On the recordVerifiedOn request

Brief.

Make a Rakhi gift feel like a story a sibling would tell.

Approach.

01What we ran

A sibling skit around the gift box (the fights, the memories, the gift), posted on the brand’s own account with the creator as co-author the week before Raksha Bandhan, with the gifts for both sides in frame.

02Creator mix

An actor as the sister, co-author on the brand’s post, and a creator as the brother, so the banter reads as theirs.

How it ran.

  1. 01Aug 2026Reel live on the brand’s account with the creator as co-author, ahead of Raksha Bandhan

What ran, post by post.

1 postviews on request

Views are platform-reported and checked against the post. Unverified rows say so. Creators are named only with consent on file.

Results.

likes
51,904
Verified 20 Oct 2026
Evidence for likes
Measures
Public on the post, checked against it
Source
The post’s own public count
Permission
Name, logo and case detail released · written permission on file
comments
315
Verified 20 Oct 2026
Evidence for comments
Measures
Public on the post, checked against it
Source
The post’s own public count
Permission
Name, logo and case detail released · written permission on file
  • reachMetrics on request
  • viewsMetrics on request

On the record, not cleared for print.Ask for the numbers for Rakhi jewellery skit

Reporting.

One sheet every Monday: reach, ER, CPA, CPM.

Per creator and per post, with the next move.

See a sample Monday sheet

White PR box with a blue band printed vexo.clubPhone held upright on a black handheld grip, screen lit
October · in market: Navratri to Diwali · 2 cities; +12 more. Brief now for: Wedding season · 4 cities; +5 more

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