Skip to main contentSkip to footer & contact
Start a brief
Blue paper backdrop of the vexo.club set
 Work: Case studiesDaawat logovexo.club

Basmati rice comedy skit

Daawat2026 ⁠· one reel ⁠· World Biryani Day

Open the file

At a glance.

On the recordVerifiedOn request

Brief.

A blindfolded biryani dare, for World Biryani Day.

Approach.

01What we ran

A two-creator comedy skit in one kitchen, posted as a collaboration with the brand’s own account for its World Biryani Day: one creator blindfolded, the other in noise-cancelling headphones, and a biryani that comes out right anyway.

02Creator mix

Two creators, an actor and a dance creator, co-posted the reel with the brand, so the dare reads as theirs.

How it ran.

  1. 01Jul 2026Reel live, posted with the brand’s account ahead of World Biryani Day

What ran, post by post.

1 postviews on request

  • Open the file

    Creator withheldComedy & Entertainment

    Reelinstagram.com

    Metrics on request

    The reel, posted with the brand’s account: one blindfolded, one in headphones, one biryani.

Views are platform-reported and checked against the post. Unverified rows say so. Creators are named only with consent on file.

Results.

likes
3,02,234
Verified 20 Oct 2026
Evidence for likes
Measures
Public on the post, checked against it
Source
The post’s own public count
Permission
Name, logo and case detail released · written permission on file
comments
2,625
Verified 20 Oct 2026
Evidence for comments
Measures
Public on the post, checked against it
Source
The post’s own public count
Permission
Name, logo and case detail released · written permission on file
  • reachMetrics on request
  • viewsMetrics on request

On the record, not cleared for print.Ask for the numbers for Basmati rice comedy skit

Reporting.

One sheet every Monday: reach, ER, CPA, CPM.

Per creator and per post, with the next move.

See a sample Monday sheet

White PR box with a blue band printed vexo.clubPhone held upright on a black handheld grip, screen lit
October · in market: Navratri to Diwali · 2 cities; +12 more. Brief now for: Wedding season · 4 cities; +5 more

Start a brief

Two paragraphs is enough: what you want to move, for whom, by when. A person reads the brief, scopes it and runs the campaign.