vexo.clubDe-tan face wash challenge
- likes
- 5,41,056
- comments
- 9,624
Verified against records on file: how vexo.club verifies a figure
Mamaearth2026 · one reel · seven-day challenge
At a glance.
- 01 Brief2026one reel · seven-day challenge
- 02 Creators1 creator0 of 1 named with consent
- 03 Posts1 post liveReel
- 04 Views0 of 1 verifiedMetrics on request
- 05 Outcome5,41,056 likesVerified · reach and views on request
On the recordVerifiedOn request
Brief.
Get men new to skincare to try a de-tan face wash.
Approach.
01What we ran
A seven-day challenge reel in Hinglish on the creator’s own account, built on his line ‘my tan is gone, now it’s your turn’: the ubtan face wash in use, the hashtag challenge to copy and the brand tagged.
02Creator mix
One mass-audience creator whose followers are young men new to skincare: his catchphrase, not a script.
How it ran.
- 01Feb 2026Reel live on the creator’s account; the seven-day challenge runs from it
What ran, post by post.
1 postviews on request
- Creator withheld
Reelinstagram.com
The challenge reel, built on the creator’s line ‘my tan is gone, now it’s your turn’.
Views are platform-reported and checked against the post. Unverified rows say so. Creators are named only with consent on file.
Results.
- likes
- 5,41,056
- Verified 20 Oct 2026
Evidence for likes
- Measures
- Public on the post, checked against it
- Source
- The post’s own public count
- Permission
- Name, logo and case detail released · written permission on file
- comments
- 9,624
- Verified 20 Oct 2026
Evidence for comments
- Measures
- Public on the post, checked against it
- Source
- The post’s own public count
- Permission
- Name, logo and case detail released · written permission on file
- reachMetrics on request
- viewsMetrics on request
On the record, not cleared for print.Ask for the numbers for De-tan face wash challenge
Reporting.
One sheet every Monday: reach, ER, CPA, CPM.
Per creator and per post, with the next move.
