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The brief template the desk actually uses, versioned and dated. No email, no form — download it directly.

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Influencer marketing brief template

Version 1.0 · 2026-09-27

  1. Objective — one sentence, and the one number that decides whether it worked: ______
  2. Product and claim — the product, and the claim exactly as legal approved it: ______
  3. Buyer — who buys, why now, and what they are buying instead today: ______
  4. Market and language — cities or national, and the languages the content must carry: ______
  5. Budget band — a range, and what it must include (creator fees, production, usage, paid): ______
  6. Timeline — the immovable date, and the reason it is immovable: ______
  7. Platforms and formats — where the buyer is, and which formats you will accept: ______
  8. Attribution — how you will know: tracked links, codes, whitelisted ads, or reach only: ______
  9. Usage rights — organic repost, whitelisting, exclusivity; which, for how long: ______
  10. Disclosure and category rules — the label, plus any health, nutrition or financial requirement: ______
  11. Never — the words, comparisons and visuals that may not appear: ______
  12. Approvals — who signs off scripts and posts, and within how many working days: ______
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Contract template

Pending counsel review

The creator agreement and statement-of-work shape. Pending counsel review before it can be published as a document another party might sign from.

Usage-rights rider

Pending counsel review

Organic repost, whitelisting and exclusivity terms, as a standalone rider. Pending counsel review — see the note on usage rights for the concepts in the meantime.

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