Influencer marketing brief template
Version 1.0 · 2026-09-27 · vexo.club
Twelve lines. Fill each one before you send the brief; write "not decided" rather than leaving a line out.

1. Objective — one sentence, and the one number that decides whether it worked: ______
2. Product and claim — the product, and the claim exactly as legal approved it: ______
3. Buyer — who buys, why now, and what they are buying instead today: ______
4. Market and language — cities or national, and the languages the content must carry: ______
5. Budget band — a range, and what it must include (creator fees, production, usage, paid): ______
6. Timeline — the immovable date, and the reason it is immovable: ______
7. Platforms and formats — where the buyer is, and which formats you will accept: ______
8. Attribution — how you will know: tracked links, codes, whitelisted ads, or reach only: ______
9. Usage rights — organic repost, whitelisting, exclusivity; which, for how long: ______
10. Disclosure and category rules — the label, plus any health, nutrition or financial requirement: ______
11. Never — the words, comparisons and visuals that may not appear: ______
12. Approvals — who signs off scripts and posts, and within how many working days: ______