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Sample Monday sheet.

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vexo.club · Monday sheet

Sample · representative

Week 3 · skincare launch

A sample of the sheet a brand receives every Monday. Each row names a creator tier and niche, not a creator, and every figure is illustrative: no creator, client or campaign on this sheet is real.

Sample weekly reporting sheet — Week 3 · skincare launch. Representative figures.
Creator · deliverableReachERCPACompliance
Tier 1 · beautyReel · routineLabel checked 14:02 IST · screenshot on file24L8.2%₹128Label checked 14:02 IST · screenshot on file
Tier 2 · beautyReel · textureLabel checked 18:40 IST · screenshot on file11L9.6%₹96Label checked 18:40 IST · screenshot on file
Tier 2 · dermatYT integrationLabel checked 11:15 IST · screenshot on file6.4L6.1%₹154Label checked 11:15 IST · screenshot on file
Whitelisted ads3 creatives livePaid label checked 16:30 IST · screenshots on file48L—₹112Paid label checked 16:30 IST · screenshots on file
Week total11 assetsEvery live post checked90L7.8%₹118Every live post checked

This week: moving 20% of spend to the texture creative; pausing static stories.

Compliance: the ad label on each live post, checked within its first hour and kept as a dated screenshot. On a sample the times are illustrative too.

Sample · not a report of any campaignvexo.club/for-brands

Start a brief

Live January — in market: Wedding season · 4 cities; +11 more. Brief now for: India Art Fair, Surajkund and college fests · Delhi NCR; +1 moreLive February — in market: Wedding season · 4 cities; +5 more. Brief now for: Gudi Padwa · 2 cities; +8 moreLive March — in market: Gudi Padwa · 2 cities; +11 more. Brief now for: Appraisal season · Bengaluru; +2 moreLive April — in market: Gudi Padwa · 2 cities; +10 more. Brief now for: Results, admissions, the new batch · PuneLive May — in market: IPL and the heat · Delhi NCR; +6 more. Brief now for: Monsoon · 3 cities; +1 moreLive June — in market: Monsoon · 3 cities; +5 more. Brief now for: Couture week and freshers · Delhi NCR; +3 moreLive July — in market: Monsoon · 3 cities; +6 more. Brief now for: Ganeshotsav · 2 cities; +3 moreLive August — in market: Monsoon · 3 cities; +10 more. Brief now for: Navratri to Diwali · 2 cities; +4 moreLive September — in market: Monsoon · 3 cities; +8 more. Brief now for: Festive season, Navratri to Bhai Dooj · Delhi NCR; +4 moreLive October — in market: Navratri to Diwali · 2 cities; +10 more. Brief now for: Wedding season · 4 cities; +3 moreLive November — in market: Wedding season · 4 cities; +9 more. Brief now for: Comic Con and winter · Delhi NCR; +4 moreLive December — in market: Wedding season · 4 cities; +7 more. Brief now for: Makar Sankranti · 4 cities; +7 more

Start a brief

Two paragraphs is enough: what you want to move, for whom, by when. A person reads it, scopes it and runs it.

Start a brief