LinkedIn influencers in India: creators and how B2B brands brief them

LinkedIn influencers in India are founders, educators, specialists and career coaches whose posts a professional audience reads, and a brand books one to be heard by the people who buy, hire or recommend at work. This guide comes from vexo.club, an influencer marketing agency run from one desk in Delhi NCR, and it sorts LinkedIn creators by kind, names a few from their own channel pages, and says how a paid post is labelled and what a B2B brand checks before it books.

The creators named here are public examples; none is a vexo.club creator unless marked as a roster creator.

It prints no follower counts, no earnings and no ranking, because a typed count goes stale and a ranking sorts reach, not who a buyer trusts; the one table of channels links each channel, and prints YouTube’s own count, dated, whenever YouTube supplies it. LinkedIn does not show a profile to an outside reader, so the creators named here are named from their own YouTube About pages, which link their LinkedIn profiles. None is a vexo.club creator.

Who are the top LinkedIn influencers in India?

A list of names does not answer it, because “top” depends on who the brand needs to reach: engineers, finance leaders, founders, hiring managers or students about to become any of them. Lists published online also differ, and they rank reach, which a brand cannot spend. A few creators show the range. Each is named from the creator’s own YouTube About page, which links a LinkedIn profile or says the creator publishes on LinkedIn.

• Ankur Warikoo. The About page describes “a serial entrepreneur, a bestselling author and an online educator”, lists LinkedIn among the platforms the creator publishes on, and says the creator was part of LinkedIn India’s Top Voices for 2018, 2019 and 2020.
• Akshay Saini. The About page describes a mentor and founder at Namaste Dev who teaches interview preparation and frontend development, and links a LinkedIn profile.
• Abhishek Veeramalla. The About page describes an open-source contributor who teaches DevOps, links a LinkedIn profile, and gives an email for collaborations and paid promotions.
• Priyansh Agarwal. The About page describes a competitive programmer who teaches the subject, and links a LinkedIn profile and a company page.

Fig. 01 · At a glance

Who the brand needs to reach

The desk held back a few better-known names after its brand-safety check, which reads current news and open legal matters on the day of writing and again before any booking. A name missing from this list is the result of that check, not an opinion on the creator. The grid below sorts the field by who the creator is to the buyer.

What is LinkedIn influencer marketing?

It is paying or otherwise rewarding a person with a professional audience to speak about a product, a service or an employer, and labelling that as advertising. The B2B version differs from the consumer one in who is being persuaded. A consumer post aims at one buyer with a short decision. A B2B post aims at a group of people, a buyer, a user and an approver, over a long decision, so the post builds familiarity, and the sale happens elsewhere. The brief says what the post is for, and the report measures that.

The creators named above are in one table. They are named from their own pages, and none is a vexo.club creator.

How does LinkedIn label a paid post?

LinkedIn has a Brand Partnership tag that a creator switches on while writing a post. Social Media Today reported in August 2023 that the tag sits at the top of the update, below the username, and that a creator compensated by a third party for a post has to use it. A second route is Thought Leader Ads, in which a brand sponsors a member’s existing post. When LinkedIn opened Thought Leader Ads to posts by any member, in March 2024, Social Media Today described a brand searching for a member by name or by post link, the member getting a notification to approve or deny the request, and a transparency tag above the post text. The platform’s terms change, so the desk reads the current ones for each brief.

What does ASCI say about a paid LinkedIn post?

ASCI’s influencer guidelines apply to a payment, a free product, a perk or an agreement to post, on any digital platform. They say a disclosure must be upfront and prominent, that it is likely to be missed if it sits only in a bio, at the end of a post, or anywhere that needs a click on “more”, and that a platform’s own disclosure tool should be considered in addition to the creator’s own. A LinkedIn feed folds long posts behind “see more”, so the label belongs in the first lines, and the brand tag is there as well. Where a post gives advice on finance or health, the creator’s qualifications are stated upfront, and for investments the guidelines say SEBI registration.

Which LinkedIn creators are on the vexo.club roster?

None is described as one. No roster record lists a LinkedIn account, so the desk names no roster creator as a LinkedIn creator. Several profiles carry career, business or money content that a professional audience reads; each is described only as its record describes it. Ishan Sharma, based in Bengaluru, is a business and technology creator covering AI, entrepreneurship, freelancing and career development. Aman Dhattarwal, in Delhi, is an educator known for career guidance and entrepreneurship. Apna College, in Delhi, is an education platform for programming, technology and placement preparation. Sharan Hegde and Sanjana Aggarwal are personal finance creators, based in Mumbai and Delhi respectively.

A finance profile is a regulated brief, and the guidelines above apply to it in full. The Education creators and Tech & Gadgets creators pages list more profiles by category, the whole list is on the roster, and the desk’s page for Bengaluru describes a brief for a city many technology brands treat as home. Each profile is an independent creator the desk collaborates with brief by brief.

Fig. 07 · At a glance

What the roster does and does not say

How is a B2B creator campaign run?

It starts from the buyer, not the creator. The brief names who must be reached, the creator is chosen because that person reads them, and the report asks what the post changed in the conversations the brand is already having.

A person is not a channel, and a post lives or dies on whether the creator believes it. The honest strengths and weaknesses of a LinkedIn creator for a B2B brand follow from that.

What should a B2B brand check before booking a LinkedIn creator?

Check the identity, the audience and the history, in that order. Identity comes first because impersonation is real: in May 2025 the Delhi High Court ordered the takedown of deepfake videos that falsely showed a creator endorsing stocks and promoting a WhatsApp group, as Storyboard18 reported. A brand contacts a creator through the address on their own channel, not through a message that found it.

The audience method is in how to check an influencer’s audience before you pay, the label rules are in ASCI disclosure for brands, and usage rights is worth reading before the contract. To brief a LinkedIn creator, send the desk a brief.

Fig. 11 · At a glance

The order a B2B brand checks a creator in

Questions brands ask

Who are the top LinkedIn influencers in India? No source settles it, and lists differ by who compiles them and when. A brand is better served by the kind of creator, the audience and the check. The desk names a few from their own YouTube pages, and none has a recorded relationship with vexo.club.

Does LinkedIn label paid posts? Yes. It has a Brand Partnership tag that a creator switches on, and Thought Leader Ads carry a transparency tag when a brand sponsors a member’s post. ASCI’s guidelines also require the label to be upfront and prominent in the post itself.

Is LinkedIn influencer marketing only for B2B? No, but B2B is where it fits best, because the audience is reading for work. A consumer brand with a professional buyer, such as career tools or business software for small firms, can use it as well.

Does the vexo.club roster have LinkedIn influencers? Not described as such. No record lists a LinkedIn account. The roster has creators in Finance & Business and Education, and the desk says only what their records say.

Can a brand sponsor a LinkedIn creator’s existing post? Through Thought Leader Ads, as reported when LinkedIn opened them to any member’s post in March 2024: the brand finds the post, the member approves or denies the request, and a transparency tag marks it. The desk checks LinkedIn’s current terms for each brief.