What a creator rate card actually contains
Content fee, usage, production and exclusivity are four numbers. Most disputes start when they are quoted as one.
Pricing6 min read
Field notes
Notes from the desk on pricing, benchmarks and how campaigns run.
The 14-day launch playbook we run for q-commerce
Three creative routes on day one, consolidation by day four, whitelisting by day seven.
Playbooks8 min read
Running a regional launch in four languages
Casting, scripting and approvals when the same claim has to survive translation.
Playbooks7 min read
Teardown: a launch that missed week one and recovered
The opening week under-delivered. What changed on day eight was the casting, not the creative.
Teardowns6 min read
Briefing a creator so you only need one revision
The four-line brief format our operators use, and what to leave out entirely.
Playbooks6 min read
Teardown: an always-on roster through its first rotation
What changes between month one and month four when the same creators keep posting.
Teardowns7 min read
Usage rights are where budgets quietly break
Amplification, whitelisting and organic reposting are three different fees.
Pricing7 min read
How to read a media kit you did not commission
Screenshots are a claim, not a record. The four exports that settle it, and what each one leaves out.
Benchmarks5 min read
What we count when we count reach
Followers, impressions, reach and views measure four different things. Only one of them is a person.
Benchmarks5 min read
