The ask.
Bring acquisition cost down without cutting volume, using creator creative instead of studio ads.
What we did.
Rebuilt the account around creative testing, whitelisted the top organic assets under creator handles, and killed spend on any creative that failed its first 48 hours.
Scope.
- Account restructure
- Creative testing
- Whitelisting
- Audience build
- Retargeting
- Weekly reporting
Figures.
Measured: CPO, ROAS, kill window, CPM whitelisted and reporting. Metrics on request. Ask for the numbers for Whitelisted creator ads · fashion
