The ask.
Turn raw creator footage into a cut that survives the first three seconds and holds to the CTA.
What we did.
Hook-first assembly, pace mapped to retention drop-offs, captions burned in for sound-off viewing, grade matched to the brand palette.
Delivered.
- Master cut · 9:16
- Feed crops · 4:5 and 1:1
- Three hook variants for paid
- Captions file plus burned-in version
Figures.
Measured: hook variants, raw to delivery and master format. Metrics on request. Ask for the numbers for Reel edit · recipe
