India brief-by calendar
Every city moment on vexo.club, month by month, with the month to brief by so the shortlist is ready before the window opens.
The calendar
January
- Makar SankrantiJan
The whole city is on the roof: kites, til-gajak, music, wo kaata. Food, snacks, audio-first Reels, telecom and home brands. Cotton thread only — nylon and glass-coated manjha is banned and hurts birds and people.
Brief by December.
- Jaipur Literature FestivalJan
The city’s most editorial week. Books, ideas, fashion-at-the-fest, cafés, travel and creators with a reading audience. Context for a brief, not a partnership.
Brief by December.
March
- Holi and GangaurMar–Apr
Colour, ethnic wear, ghevar and the procession through Tripolia Bazaar. Gangaur is religious: observe it, and keep product stunts away from worship.
Brief by February.
July
- Monsoon and TeejJul–Aug
Green, leheriya, mehendi, bangles and ghevar. A strong window for fashion, jewellery, beauty and mithai, with brand presence kept to the look and the season.
Brief by June.
September
- Navratri to DiwaliSep–Nov
The lit markets are the city’s biggest visual moment. Peak for gold and jewellery around Dhanteras, home décor, apparel, gifting and festive e-commerce sales.
Brief by August.
November
- Jaipur Foundation DayNov
The city was founded on 18 November 1727. City-pride content for any brand with Jaipur roots — and the tercentenary in 2027 is a year-long hook worth writing into that year’s brief now.
Brief by October.
- Wedding seasonNov–Feb
Plus a shorter window in April and May; dates follow the auspicious-date calendar, so confirm each year. Jewellery, bridal and ethnic wear, beauty, venues, décor, gifting. Every Jaipur feed becomes a wedding feed — book early.
Brief by October.
December
- Jaipur Jewellery ShowDec
The trade’s big week at JECC in Sitapura. Trend coverage, launches and trade-to-consumer storytelling for jewellery brands.
Brief by November.
8 moments from Jaipur.
