ASCI disclosure checker.

India's Advertising Standards Council of India (ASCI) mandates that all paid influencer partnerships must be clearly disclosed. The disclosure must be upfront, prominent, and hard to miss.

• Use #ad, #sponsored, or #paidpartnership at the beginning of the caption.
• Verbal disclosure is required for video content within the first 30 seconds.
• Ambiguous terms like 'thanks to [brand]' or 'in collaboration with' may not suffice.
• The disclosure must be visible without clicking 'more' or expanding the caption.
• Gifted products without payment still require disclosure if there is a material connection.

This tool is indicative only. For legal certainty, consult ASCI's latest guidelines or your legal counsel. vexo.club builds ASCI-compliant disclosure into every campaign brief by default.