vexoclub
Engagement rates by platform, category, and creator tier in India. Updated quarterly from anonymized campaign data.
Average engagement rate (%). Nano creators consistently outperform macro and mega on rate, though reach scales inversely.
| Platform | Nano (<10k) | Micro (10–100k) | Macro (100k–1M) | Mega (>1M) |
|---|---|---|---|---|
| 4.2% | 2.8% | 1.5% | 0.9% | |
| YouTube | 6.5% | 4.1% | 2.3% | 1.4% |
| 5.8% | 3.5% | 2.1% | 1.2% |
Food and Travel lead on visual platforms. Finance and Business dominate on LinkedIn.
| Category | YouTube | ||
|---|---|---|---|
| Beauty | 3.2% | 4.8% | 1.8% |
| Fashion | 2.9% | 4.2% | 1.5% |
| Tech | 1.8% | 3.9% | 3.5% |
| Finance | 1.5% | 3.2% | 4.1% |
| Food | 3.8% | 5.5% | 1.2% |
| Travel | 3.5% | 5.1% | 1.6% |
| Fitness | 3.1% | 4.6% | 1.9% |
| Business | 1.6% | 3.1% | 3.8% |
Engagement rate = (likes + comments + shares) / followers, averaged over the last 12 posts per creator. We exclude paid amplification and viral outliers (>3σ) to keep the data representative of organic performance.
Data is sourced from anonymized vexo.club campaign reporting and publicly available creator metrics. Quarterly updates reflect platform algorithm shifts and seasonal category trends.
These are benchmarks, not guarantees. Actual campaign performance depends on brief clarity, creator fit, creative quality, and timing.
Sample & anonymisation notice. Ranges only, never specific creator rates. Minimum cohort size of 5 creators per cell before a figure is published; cells with fewer data points are suppressed. No individual creator, brand, or campaign is identifiable from the published benchmarks. The full methodology is reviewed every quarter; corrections and revisions are dated in the changelog on this page.
Q1 2026 release will add anonymised INR rate ranges by tier × category × platform × deliverable, sourced from the vexo.club negotiation log.
Most creator-marketing rate guidance in India is either vendor- specific or anecdotal. The Q1 2026 release of this page will publish quarterly rate-range data — low / median / high, never specific creator rates — for every tier × category × platform × deliverable combination we have a minimum sample size for.
The CSV export will be free to download. The methodology document is already published on this page. No email gate; no sign-up wall.
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