Ranges, not specifics — rates vary by category, engagement rate, content format, and exclusivity clauses. A 500k Instagram creator in India typically sits in the ₹1.5–5 lakh band for a reel with one story cross-post, in 2026. Beauty and fashion categories command the upper end; news and commentary the lower. We publish anonymised quarterly benchmarks at /benchmarks. For a specific creator, we source the live rate during discovery; we don't quote off a rate-card that's disconnected from the current market.
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