# YouTube influencer marketing

> Integrations, dedicated videos and Shorts from YouTube influencers whose audience fits the brief, shortlisted, contracted, produced and reported by one operator at vexo.club, an influencer marketing company working from Delhi NCR.

Send the desk the objective, the market, a budget band and the dates at mail@vexo.club or on WhatsApp at +91 78276 16675. A shortlist of YouTube creators with audience-fit data and rate cards comes back in 18 hours, and the script is approved before anyone records.

Updated 01 Nov 2026.

## What YouTube says about Shorts, thumbnails, labels and ads.

- **What a Short is**: A square or vertical video up to three minutes, uploaded on or after 15 October 2024, is categorised as a Short. Earlier uploads stay long-form.
- **How a view is counted**: Since 31 March 2025 a Short’s view counts every start or replay, with no minimum watch time. A brief that sets a view target says which kind of view.
- **Music and claims**: A Short over a minute with an active copyright claim is blocked globally. Most Shorts Audio Library songs run up to 90 seconds in a three-minute Short, some 60 or 30.
- **Thumbnails**: YouTube recommends 3840 by 2160 pixels at 16:9 for a video and 2160 by 3840 at 9:16 for a Short, as JPG or PNG. A verified account is needed to set a custom one.
- **The label**: The creator marks paid promotion in YouTube Studio and YouTube puts a label at the start. ASCI lists the “Includes Paid Promotion” tag, and says a disclosure behind “more” is likely to be missed.
- **Boosting a video**: A brand or its agency can request brand partner access, see the video’s organic and paid metrics and boost it. Google says the advertiser secures the rights to run it as an ad.

## How a YouTube brief runs at the desk.

1. **Hour 00–18: format and shortlist**: Integration, dedicated video or Short. YouTube creators come back with audience-fit data and rate cards.
2. **Week 01: script, label and rights**: The creator writes the script to a brief written with you, and it is approved before anyone records. The contract carries the label, the rights and the ad window.
3. **Days 10–14, then every Monday**: Upload with the paid promotion setting on and the thumbnail to specification. A video keeps collecting views, so the Monday sheet carries it week by week.

## YouTube creators on the roster.

194 creators on the roster publish on YouTube, across 17 niches, including comedy & entertainment, fitness & wellness and travel. Every profile has consent on file. The roster is national, so a shortlist is built to the brief’s audience and not to one city.

All 194 have a count on YouTube read in the last 90 days, on 31 Oct 2026. The middle half of those channels has between 57.9K and 2.3M subscribers, and the median is 598K. Of the 194, 192 are also on [Instagram](https://vexo.club/roster/platform/instagram).

### By size

Each creator’s largest single account, on any platform.

- [Micro](https://vexo.club/roster/tier/micro), 10K–50K: 5
- [Mid-tier](https://vexo.club/roster/tier/mid-tier), 50K–500K: 57
- [Mega](https://vexo.club/roster/tier/mega), 500K–5M: 114
- [Celebrity](https://vexo.club/roster/tier/celebrity), 5M+: 18

### By niche

- [Comedy & entertainment](https://vexo.club/roster/niche/comedy-and-entertainment): 40
- [Fitness & wellness](https://vexo.club/roster/niche/fitness-and-wellness): 27
- [Travel](https://vexo.club/roster/niche/travel): 22
- [Lifestyle](https://vexo.club/roster/niche/lifestyle): 21
- [Beauty & skincare](https://vexo.club/roster/niche/beauty-and-skincare): 12
- [Education](https://vexo.club/roster/niche/education): 12
- [Tech & gadgets](https://vexo.club/roster/niche/tech-and-gadgets): 9
- [Finance & business](https://vexo.club/roster/niche/finance-and-business): 9
- [Fashion & style](https://vexo.club/roster/niche/fashion-and-style): 8
- [Food & beverage](https://vexo.club/roster/niche/food-and-beverage): 8
- [Automotive](https://vexo.club/roster/niche/automotive): 6
- [Parenting & family](https://vexo.club/roster/niche/parenting-and-family): 6
- [Music](https://vexo.club/roster/niche/music): 5
- Gaming: 4
- Commentary & current affairs: 3
- Sports: 1
- Digital & social content: 1

**Three YouTube channels picked by rule: the nearest to the lower quartile, the median and the upper quartile.**

| Creator | Niche | Based in | Subscribers | As of |
| --- | --- | --- | --- | --- |
| [Strela Thounaojam Luwang](https://vexo.club/roster/strelaluwang) | Lifestyle | Imphal | 57.6K | 31 Oct 2026 |
| [BikeWithGirl](https://vexo.club/roster/bikewithgirl) | Automotive | Mumbai | 579K | 31 Oct 2026 |
| [Tanya Khanijow](https://vexo.club/roster/tanyakhanijow) | Travel | Delhi NCR | 2.3M | 31 Oct 2026 |

[See the roster](https://vexo.club/roster)

## Sources.

Opened on 18 October 2026. These pages change often: check one before relying on a detail.

- [Understand three-minute YouTube Shorts](https://support.google.com/youtube/answer/15424877): support.google.com
- [Get started creating YouTube Shorts](https://support.google.com/youtube/answer/10059070): support.google.com
- [Add custom thumbnails on YouTube](https://support.google.com/youtube/answer/72431): support.google.com
- [Add branded content restrictions & disclosure labels](https://support.google.com/youtube/answer/154235): support.google.com
- [Sharing brand partner access to your video](https://support.google.com/youtube/answer/15672082): support.google.com
- [Creator partnerships boost](https://support.google.com/google-ads/answer/15223349): support.google.com
- [Add Multi-language features to your videos](https://support.google.com/youtube/answer/13338784): support.google.com
- [ASCI: Influencer Advertising in Digital Media (PDF)](https://www.ascionline.in/social/wp-content/uploads/2025/04/ASCI-Influencer-Guidelines.pdf): ascionline.in

## By city, platform and brief.

- [Influencer marketing across India](https://vexo.club/influencer-marketing-company): The company, and every city it briefs from one desk in Delhi NCR.
- [Delhi NCR](https://vexo.club/influencer-marketing-company/delhi): Where the desk is. Delhi, New Delhi, Gurugram, Noida, Greater Noida: each its own place.
- [Mumbai](https://vexo.club/influencer-marketing-company/mumbai): Run from Delhi NCR. Marathi, Hindi and English, Bandra to Thane.
- [Bengaluru](https://vexo.club/influencer-marketing-company/bengaluru): Tech, D2C and startup briefs in Kannada and English, run from Delhi NCR.
- [Hyderabad](https://vexo.club/influencer-marketing-company/hyderabad): Telugu-first briefs from HITEC City to Secunderabad, run from Delhi NCR.
- [Pune](https://vexo.club/influencer-marketing-company/pune): For Punekar brands, and brands that want Punekars: three languages, one desk in Delhi NCR.
- [Chennai](https://vexo.club/influencer-marketing-company/chennai): Tamil first, written by Tamil creators, briefed from the Delhi NCR desk.
- [Kolkata](https://vexo.club/influencer-marketing-company/kolkata): Run from Delhi NCR. Bangla first, Pujo briefed by July.
- [Jaipur](https://vexo.club/influencer-marketing-company/jaipur): Run from Delhi NCR. Jewellery, block print, weddings, D2C: past the postcard.
- [Ahmedabad](https://vexo.club/influencer-marketing-company/ahmedabad): Run from Delhi NCR. Gujarati-first, booked ahead of Uttarayan and Navratri.
- [Chandigarh](https://vexo.club/influencer-marketing-company/chandigarh): Run from Delhi NCR. Chandigarh, Mohali and Panchkula: Hindi and Punjabi, three administrations.
- [Instagram influencer marketing](https://vexo.club/instagram-influencer-marketing): Reels, Stories and whitelisted creator ads.
- [Influencer marketing cost in India](https://vexo.club/influencer-marketing-cost-india): Dated market ranges, what moves a quote, and how agencies charge.
- [Influencer marketing for D2C brands](https://vexo.club/influencer-marketing-for-d2c-brands): Checkout attribution, creator codes and tracked links.
- [Influencer marketing for FMCG brands](https://vexo.club/influencer-marketing-for-fmcg-brands): National, multilingual, run beside a media agency.
- [Micro influencer marketing](https://vexo.club/micro-influencer-marketing): Micro creators, cast by audience fit and language.
- [UGC agency in India](https://vexo.club/ugc-agency-india): Creator-made videos and photos for the brand’s own ads.

## From the blog.

- [Teardown: YouTube integration or dedicated video](https://vexo.club/blog/youtube-integration-or-dedicated-video)
- [YouTube long-form vs Shorts for brands: which length to brief for which goal](https://vexo.club/blog/youtube-long-form-vs-shorts-strategy-for-brands)
- [Reels vs YouTube Shorts for brands: format, discovery, usage rights and measurement](https://vexo.club/blog/reels-vs-youtube-shorts-for-brands)

## Asked about YouTube.

### Integration or dedicated video?

An integration is a segment inside a creator’s regular video; a dedicated video is about the product from start to end. Integrations suit awareness, dedicated videos suit products that need explaining. The contract fixes which, per creator.

### Do Shorts count?

Yes, as their own deliverable in the contract. A Short is a square or vertical video up to three minutes, and a view counts every start or replay with no minimum watch time, so its views are not comparable one for one with a long-form video’s.

### What does a YouTube campaign cost?

It depends on the creator, the format and the usage rights. Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage, never a hidden margin inside talent costs. Prices are not published: a scoped quote follows the brief. What moves the number is set out on the cost page.

### Who writes the script?

The creator, to a brief we write with you: their voice is why their audience watches. The script is approved before recording, and the studio writes or edits when the brief needs it.

### Does a sponsored video need a label?

Yes. The creator marks the video as including paid promotion in YouTube Studio, and YouTube puts a disclosure label at its beginning. ASCI also says a disclosure placed only where a viewer must click “more” is likely to be missed, so the brief asks for a spoken or on-screen line up front.

### Can we run the creator’s video as an ad?

Yes, with the creator’s agreement. The creator accepts brand partner access, the brand boosts the video with the creator partnerships format in Google Ads, and the contract states the window. Only creators in the YouTube Partner Program can search for a brand or generate an access code.

### Can one video carry several languages?

Yes, if the creator records them. YouTube lets a creator add audio tracks in other languages to one video or Short and plays each viewer the track that matches their preferred language. The feature is open to creators with access to Advanced features.

### What can we see about a video after it posts?

The Monday sheet carries reach, engagement rate, cost per acquisition and CPM. Where the creator shares brand partner access, YouTube also shows the brand the video’s organic and paid metrics, including watch time, average view duration and the audience by country and region.

[Start a brief](https://vexo.club/contact)

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Source: https://vexo.club/youtube-influencer-marketing