# Meta Ads · beauty D2C

> Meta Ads · beauty D2C: paid media run by vexo.club. Media spend · 6 weeks.

- Category: Ad results

## The ask.

Bring acquisition cost down without cutting volume, using creator creative instead of studio ads.

## What we did.

Rebuilt the account around creative testing, whitelisted the top organic assets under creator handles, and killed spend on any creative that failed its first 48 hours.

## Scope.

- Account restructure
- Creative testing
- Whitelisting
- Audience build
- Retargeting
- Weekly reporting

## Figures.

- ROAS: Metrics on request
- Blended CPA: Metrics on request
- kill window: Metrics on request
- CPM whitelisted: Metrics on request
- reporting: Metrics on request

Next piece: [Beauty still · cream ritual](https://vexo.club/work/beauty-still-cream-ritual)

## Brief the desk.

Send a brief at https://vexo.club/contact, email mail@vexo.club or WhatsApp +91 78276 16675 (https://wa.me/917827616675).

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Source: https://vexo.club/work/meta-ads-beauty-d2c