# Pay-in-three launch

> Put a payments app’s pay-in-three on UPI in front of first-time users and get them to use it on a purchase, in two weeks.

- Client: super.money
- Year: 2026
- Duration: 2 weeks · pay-in-three launch

## Brief.

Put pay-in-three on UPI in front of first-time users.

## Approach.

**What we ran**

Reels for reach, stories for the swipe-up and a YouTube Short, since the creator’s audience is also there. One two-week burst around the launch.

**Creator mix**

One creator with a mass Hinglish-speaking audience, so the explainer reaches people who have never split a payment, not a finance channel.

## How it ran.

- Day 1 · Reel live, posted with the brand’s account
- Days 2–7 · Stories and the short
- Days 8–14 · Best post boosted, close-out

## What ran, post by post.

- Creator withheld · Reel · instagram.com

## Results.

- reach: Metrics on request
- views: Metrics on request
- likes: 1,37,126 (Verified 20 Oct 2026)
- comments: 692 (Verified 20 Oct 2026)
- installs: Metrics on request

Next case: [Basmati rice comedy skit](https://vexo.club/work/case/basmati-rice-comedy-skit)

## Brief the desk.

Send a brief at https://vexo.club/contact?request=case%3Apay-in-three-launch&figure=Pay-in-three+launch+%C2%B7+reach%2C+views+and+installs, email mail@vexo.club or WhatsApp +91 78276 16675 (https://wa.me/917827616675).

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Source: https://vexo.club/work/case/pay-in-three-launch