# De-tan face wash challenge

> Get men who don’t buy skincare to try a de-tan face wash, with a seven-day challenge they can copy: set by a creator whose audience is young men, in his own catchphrase, with the brand tagged.

- Client: Mamaearth
- Year: 2026
- Duration: one reel · seven-day challenge

## Brief.

Get men new to skincare to try a de-tan face wash.

## Approach.

**What we ran**

A seven-day challenge reel in Hinglish on the creator’s own account, built on his line ‘my tan is gone, now it’s your turn’: the ubtan face wash in use, the hashtag challenge to copy and the brand tagged.

**Creator mix**

One mass-audience creator whose followers are young men new to skincare: his catchphrase, not a script.

## How it ran.

- Feb 2026 · Reel live on the creator’s account; the seven-day challenge runs from it

## What ran, post by post.

- Creator withheld · Reel · instagram.com

## Results.

- reach: Metrics on request
- views: Metrics on request
- likes: 5,41,056 (Verified 20 Oct 2026)
- comments: 9,624 (Verified 20 Oct 2026)

Next case: [Fevikwik comedy skit](https://vexo.club/work/case/instant-adhesive-tea-stall-skit)

## Brief the desk.

Send a brief at https://vexo.club/contact?request=case%3Ade-tan-face-wash-challenge&figure=De-tan+face+wash+challenge+%C2%B7+reach+and+views, email mail@vexo.club or WhatsApp +91 78276 16675 (https://wa.me/917827616675).

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Source: https://vexo.club/work/case/de-tan-face-wash-challenge