# UGC agency in India > vexo.club is an influencer marketing company that makes UGC for brands across India, from one desk in Delhi NCR. Creators film videos and photos to the brand’s brief, and the brand uses them in its own ads and on its own channels, under usage rights written into each contract before the shoot. The creator’s followers are not part of the deal. Send the product, the objective, where the content will run and a budget band at mail@vexo.club or on WhatsApp at +91 78276 16675. A creator shortlist with rate cards comes back in 18 hours, and the operator who scoped the brief runs it to the last report. Updated 26 Oct 2026. ## What UGC means in a brief. UGC is short for user-generated content. It began as the name for what customers post unasked: a review, an unboxing, a photo of the product in use. In a brief it usually means something narrower: videos and photos that a creator is paid to make, in a first-person style, for the brand to use itself. That narrower meaning is what vexo.club sells. The creator films to the brief; the brand runs the result from its own accounts and ad account, and the creator’s own audience is not part of the deal. The longer comparison is in [UGC vs influencer marketing: what a brand in India is buying](https://vexo.club/blog/ugc-vs-influencer-marketing-india). ## UGC or an influencer post. Many briefs use both. The brief says which assets are posts and which are UGC, and the contract names each. - **Whose handle**: An influencer post runs on the creator’s own handle, to their followers. A UGC asset runs on the brand’s handle or in its ads. - **What is bought**: An influencer post buys the content and the creator’s audience together. UGC buys the content and the right to use it, so the usage right is the deal. - **How it is read**: An influencer post is read by who saw it and what they did next. A UGC asset is read as ad creative, against the other creatives in the same ad account. ## Who can film it, and the UGC work on file. The roster does not flag who makes UGC: the desk casts per brief, from the roster or beyond it. These are the languages and niches of the 281 creators listed today, not a list of who films UGC. ### By language - English: 256 - [Hindi](https://vexo.club/roster/language/hindi): 231 - [Marathi](https://vexo.club/roster/language/marathi): 17 - [Kannada](https://vexo.club/roster/language/kannada): 10 - [Gujarati](https://vexo.club/roster/language/gujarati): 9 - [Punjabi](https://vexo.club/roster/language/punjabi): 9 - [Tamil](https://vexo.club/roster/language/tamil): 8 - [Malayalam](https://vexo.club/roster/language/malayalam): 7 - Bengali: 4 - Telugu: 2 ### By niche - [Comedy & entertainment](https://vexo.club/roster/niche/comedy-and-entertainment): 55 - [Fitness & wellness](https://vexo.club/roster/niche/fitness-and-wellness): 47 - [Lifestyle](https://vexo.club/roster/niche/lifestyle): 34 - [Travel](https://vexo.club/roster/niche/travel): 28 - [Fashion & style](https://vexo.club/roster/niche/fashion-and-style): 19 - [Beauty & skincare](https://vexo.club/roster/niche/beauty-and-skincare): 16 - [Food & beverage](https://vexo.club/roster/niche/food-and-beverage): 14 - [Education](https://vexo.club/roster/niche/education): 12 - [Tech & gadgets](https://vexo.club/roster/niche/tech-and-gadgets): 11 - [Finance & business](https://vexo.club/roster/niche/finance-and-business): 10 - [Parenting & family](https://vexo.club/roster/niche/parenting-and-family): 8 - [Music](https://vexo.club/roster/niche/music): 8 - [Automotive](https://vexo.club/roster/niche/automotive): 7 - [Gaming](https://vexo.club/roster/niche/gaming): 4 - [Commentary & current affairs](https://vexo.club/roster/niche/commentary-and-current-affairs): 3 - [Digital & social content](https://vexo.club/roster/niche/digital-and-social-content): 3 - [Sports](https://vexo.club/roster/niche/sports): 2 ### UGC work on file No published case study files a post as UGC yet. The nine on file are on the work page, under [Case studies](https://vexo.club/work#case-studies). A UGC brief is scoped and cast per brief. ## Usage rights, in writing. Usage rights, whitelisting and exclusivity are agreed per deliverable, in writing, before the shoot. - **Where it runs**: The contract names the placements: the brand’s handle, its ad account and its product pages. - **For how long**: A window with a start and an end. When it closes, the asset comes down or the right is renewed in writing. - **Media and exclusivity**: Posting an asset and putting media behind it are different rights and different fees. Whether the creator may make the same kind of content for a competitor is its own line. [Usage rights are where budgets quietly break](https://vexo.club/blog/usage-rights) ## When the creator’s own post is the ad. A brand can also run a creator’s own post as a paid ad. That is whitelisting, a separate right from UGC, and each platform sets its own terms. - **Instagram**: Instagram lists Reels, Stories, static posts and carousels as formats that can run as partnership ads. Content with licensed music cannot. - **YouTube**: The creator shares brand partner access to a video, and the brand can then feature it in ad campaigns. The creator can remove access at any time. - **The contract**: YouTube advises creators to agree usage rights with the advertiser separately. The window, the fee and the exclusivity belong in the contract. [Creator whitelisting, explained for brand teams](https://vexo.club/blog/creator-whitelisting-explained) ## Consent and disclosure. Two questions come with creator content that a brand runs as its own: did the creator agree, and does a viewer know it is an ad. Roster profiles carry consent on file, a brief with no fit on the roster is cast to creators outside it, and permission to use a creator’s work in the brand’s ads is a written term of the contract. - **On the brand’s handle**: The brand’s own post is the brand’s own advertisement. The ASCI Code says advertisements “shall neither distort facts nor mislead the consumer by means of implications or omissions”. - **On the creator’s handle**: A paid post on the creator’s own account carries a label that identifies it as an advertisement. ASCI lists Ad, Sponsored, Collaboration, Partnership and Affiliate among the labels it permits. - **A customer’s voice**: A creator who speaks as a customer should have used the product, and the claim should be one the brand can prove. ASCI advises influencers to satisfy themselves that the advertiser can substantiate its claims. [ASCI disclosure for brands: who labels what, and who checks](https://vexo.club/blog/asci-disclosure-rules-for-brands) ## How a UGC brief runs. 1. **Send the brief**: The product, the objective, where the content will run, a budget band and the dates. Two paragraphs is enough. 2. **Shortlist and contract**: A shortlist cast to the brief, from the roster or beyond it, with rate cards, in 18 hours. Contracts and briefing follow inside a week, with the usage rights, the window and the label in the contract before anyone films. 3. **Approve, run, report**: The operator who scoped the brief handles the approvals and the posting, and sends one sheet every Monday. ## Paperwork. Invoices come from Vexocore IT Services Private Limited, registered in Rajasthan, with its CIN and GSTIN on them. Both numbers are printed in the footer of every page and on [the about page](https://vexo.club/about). The MSA and NDA summaries are sent on request. ## Sources. Opened on 20 October 2026. These pages change often: check one before relying on a detail. - [The ASCI Code and guidelines](https://www.ascionline.in/the-asci-code-guidelines/): ascionline.in - [Partnership ads, for creators](https://creators.instagram.com/earn-money/partnership-ads): creators.instagram.com - [Sharing brand partner access to your video](https://support.google.com/youtube/answer/15672082): support.google.com ## By city, platform and brief. - [Influencer marketing across India](https://vexo.club/influencer-marketing-company): The company, and every city it briefs from one desk in Delhi NCR. - [Delhi NCR](https://vexo.club/influencer-marketing-company/delhi): Where the desk is. Delhi, New Delhi, Gurugram, Noida, Greater Noida: each its own place. - [Mumbai](https://vexo.club/influencer-marketing-company/mumbai): Run from Delhi NCR. Marathi, Hindi and English, Bandra to Thane. - [Bengaluru](https://vexo.club/influencer-marketing-company/bengaluru): Tech, D2C and startup briefs in Kannada and English, run from Delhi NCR. - [Hyderabad](https://vexo.club/influencer-marketing-company/hyderabad): Telugu-first briefs from HITEC City to Secunderabad, run from Delhi NCR. - [Pune](https://vexo.club/influencer-marketing-company/pune): For Punekar brands, and brands that want Punekars: three languages, one desk in Delhi NCR. - [Chennai](https://vexo.club/influencer-marketing-company/chennai): Tamil first, written by Tamil creators, briefed from the Delhi NCR desk. - [Kolkata](https://vexo.club/influencer-marketing-company/kolkata): Run from Delhi NCR. Bangla first, Pujo briefed by July. - [Jaipur](https://vexo.club/influencer-marketing-company/jaipur): Run from Delhi NCR. Jewellery, block print, weddings, D2C: past the postcard. - [Ahmedabad](https://vexo.club/influencer-marketing-company/ahmedabad): Run from Delhi NCR. Gujarati-first, booked ahead of Uttarayan and Navratri. - [Chandigarh](https://vexo.club/influencer-marketing-company/chandigarh): Run from Delhi NCR. Chandigarh, Mohali and Panchkula: Hindi and Punjabi, three administrations. - [Instagram influencer marketing](https://vexo.club/instagram-influencer-marketing): Reels, Stories and whitelisted creator ads. - [YouTube influencer marketing](https://vexo.club/youtube-influencer-marketing): Integrations, dedicated videos and Shorts. - [Influencer marketing cost in India](https://vexo.club/influencer-marketing-cost-india): Dated market ranges, what moves a quote, and how agencies charge. - [Influencer marketing for D2C brands](https://vexo.club/influencer-marketing-for-d2c-brands): Checkout attribution, creator codes and tracked links. - [Influencer marketing for FMCG brands](https://vexo.club/influencer-marketing-for-fmcg-brands): National, multilingual, run beside a media agency. - [Micro influencer marketing](https://vexo.club/micro-influencer-marketing): Micro creators, cast by audience fit and language. ## Read next. - [UGC vs influencer marketing: what a brand in India is buying](https://vexo.club/blog/ugc-vs-influencer-marketing-india) - [Usage rights are where budgets quietly break](https://vexo.club/blog/usage-rights) - [Creator whitelisting, explained for brand teams](https://vexo.club/blog/creator-whitelisting-explained) - [ASCI disclosure for brands: who labels what, and who checks](https://vexo.club/blog/asci-disclosure-rules-for-brands) ## Questions brands ask about UGC. ### What is UGC? User-generated content. In a brief it means videos and photos that creators make to the brand’s brief, for the brand to use in its own ads and on its own channels, under usage rights written into the contract. ### Is UGC the same as influencer marketing? No. An influencer post runs on the creator’s own handle and reaches their followers. A UGC asset runs on the brand’s handle or in its ads, so the brand supplies the audience and buys the right to use the content. Many briefs use both. ### Does the creator post the content on their own page? Only if the brief says so. By default the content is for the brand’s accounts and ads. A paid post on the creator’s own account is influencer marketing and carries a label that identifies it as an advertisement. ### Who owns the content? Usage rights, whitelisting and exclusivity are agreed per deliverable, in writing, before the shoot. The contract names where the asset may run and for how long. ### Can UGC run as a paid ad? Yes. Content the brand posts from its own accounts runs as an ad like any other creative, within the window the contract sets. A creator’s own post can run as a partnership ad on Instagram, which licensed music rules out, or through brand partner access on YouTube, with the creator’s agreement in writing. ### Do UGC videos need an ASCI label? A paid post on the creator’s own account does: ASCI’s influencer guidelines require a label that identifies it as an advertisement. Content the brand posts from its own accounts is the brand’s own advertisement, held to the ASCI Code like any other. ### What formats, lengths and numbers of assets do you make? The brief sets them, and the quote lists them as line items. This page publishes no standard menu: formats, lengths and the number of assets are scoped per brief. ### How is UGC priced? Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage, never a hidden margin inside talent costs. Prices are not published: a scoped quote follows the brief. What moves the number is set out on the cost page. ### How fast can a UGC brief move? A creator shortlist comes back in 18 hours, and contracts and briefing are done inside a week. The dates for the content itself are set in the brief. ### What results can you show? A number appears on this site only once it has been verified against a record. Where a client has not cleared a result for publication, the site says “Metrics on request”, and the figures are shared under NDA. ### Can I see the creators first? Yes. The roster lists creators with consent on file, and every shortlist is built to the brief, from the roster or beyond it. [Start a brief](https://vexo.club/contact) --- Source: https://vexo.club/ugc-agency-india