# Mid-tier creators. 50K–500K followers

> Mid-tier creators on the vexo.club roster have between 50K and 500K followers on their largest single platform. The desk casts them to carry consideration through the middle of a campaign, in the languages and cities where the product sells.

With codes, tracked links or whitelisted ads, the action stays close to the post, so the result can be traced to the creator who drove it.

## Mid-tier creators on the roster

8 creators, consent on file for every one.

- [Divija Pandey](https://vexo.club/roster/divijapandeyy) — Fashion & Style, New Delhi
- [Faraz Khan](https://vexo.club/roster/desiphilosopher.official) — Education, Delhi
- [Harry Sahota](https://vexo.club/roster/harry_sahota_hh) — Education, Gurugram, Haryana
- [Nischita Babu](https://vexo.club/roster/nischitababu) — Fashion & Style, Bengaluru
- [Sanjana Aggarwal](https://vexo.club/roster/sanjanaa.aggarwal) — Finance & Business, Delhi
- [Toshi Singh](https://vexo.club/roster/toshi_cosmo_) — Beauty & Skincare, Delhi
- [Joseph Badiger](https://vexo.club/roster/josephbadiger) — Tech & Gadgets, Goa
- [Sonia Shenoy](https://vexo.club/roster/_soniashenoy) — Finance & Business, Delhi

## How the desk casts mid-tier creators

- **Language and city first.** The brief names the language per market, and the shortlist is built to it. A nationally popular creator can have little reach in the city the campaign needs.
- **Tracked from the start.** Codes, tracked links or whitelisted ads are agreed before launch, so each post is read on its own and nothing is credited after the fact.
- **The audience check.** Exports, comment reading and geography are checked before casting, so a bought or mismatched following is seen before a fee is agreed.

## Questions brands ask

### What is a mid-tier influencer on the vexo.club roster?

A creator with between 50K and 500K followers on their largest single platform. The roster reads the largest platform and never adds platforms together, because audiences overlap and a summed follower count is a ceiling nobody reaches.

### When should a brand cast mid-tier creators?

For consideration in specific languages and cities, and for performance work — codes, tracked links, whitelisted ads — where the result should be traced to the post that drove it.

### How are mid-tier creators priced?

Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage — never a hidden margin inside talent costs. Prices are not published: a scoped quote follows the brief.

### Can the desk cast mid-tier creators who are not on this page?

Yes. The roster shows the creators with consent on file for a public profile, and the desk casts for a brief beyond them. Send the objective, the markets and a budget band.

## Every tier

The roster groups creators in four bands, sized for Indian audiences, by the follower count of their largest single platform — never a sum across platforms.

- Micro creators (10K–50K followers) — cast per brief: [brief the desk for micro creators](https://vexo.club/contact?tier=micro). Close audiences in one language, hobby or city.
- [Mid-tier creators (50K–500K followers)](https://vexo.club/roster/tier/mid-tier) — 8 creators. Consideration where the product sells.
- [Mega creators (500K–5M followers)](https://vexo.club/roster/tier/mega) — 17 creators. Launches and awareness, at media-property scale.
- [Celebrity creators (5M+ followers)](https://vexo.club/roster/tier/celebrity) — 11 creators. A launch moment, with an audience that follows the person.

## Read next

- [Micro vs macro vs celebrity influencers in marketing — comparing CPM, engagement and ROI](https://vexo.club/blog/micro-vs-macro-vs-celebrity-influencers-in-marketing)
- [Measuring influencer marketing ROI without inventing it](https://vexo.club/blog/measuring-influencer-marketing-roi)
- [How to check an influencer’s audience before you pay](https://vexo.club/blog/checking-an-influencers-audience)

[Brief the desk for mid-tier creators](https://vexo.club/contact?tier=mid-tier) · [All creators](https://vexo.club/roster) · [Creators with 10K+ followers on one platform can apply](https://vexo.club/for-creators#apply)

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Source: https://vexo.club/roster/tier/mid-tier