# Celebrity creators. 5M+ followers

> Celebrity creators on the vexo.club roster have 5M or more followers on their largest single platform. They bring cultural reach and an audience that follows the person, not the category, so the desk casts them to open a launch window or a festive season.

They are judged on reach, completion and the conversation that follows, and the rights and exclusivity are agreed in writing before the shoot.

## Celebrity creators on the roster

11 creators, consent on file for every one.

- [Sourav Joshi](https://vexo.club/roster/souravjoshivlogs) — Comedy & Entertainment, Haldwani
- [Ankit Singh](https://vexo.club/roster/ankit_baiyanpuria) — Fitness & Wellness, Haryana
- [Harsh Beniwal](https://vexo.club/roster/harshbeniwal) — Comedy & Entertainment, Delhi
- [Nitish Rajput](https://vexo.club/roster/nitishrajpute) — Tech & Gadgets, Uttar Pradesh
- [Ashu Ghai](https://vexo.club/roster/ashu.ghai) — Education, Delhi
- [Raj Grover](https://vexo.club/roster/rajgrover_in) — Comedy & Entertainment, Delhi
- [Ankit Avasthi](https://vexo.club/roster/avasthiankit) — Education, Rajasthan
- [Apna College](https://vexo.club/roster/officialapnacollege) — Education, Delhi
- [Gaurav Thakur](https://vexo.club/roster/gauravzthakur) — Education, Mumbai
- [Rajat Dalal](https://vexo.club/roster/rajat_9629) — Fitness & Wellness, Haryana
- [Dalip Singh](https://vexo.club/roster/thegreatkhali) — Fitness & Wellness, Delhi

## How the desk casts celebrity creators

- **Book early.** Shoot calendars fill first at this scale, so the brief names the posting window before anything else, and the plan is settled before creators are booked.
- **Rights and exclusivity on paper.** Usage, exclusivity and the platforms a post may run on are agreed in writing, each as its own line on the quote.
- **One method, fixed before launch.** The method that will measure the result is chosen before the first rupee moves, because a tier is only a good buy if you can say afterwards what it bought.

## Questions brands ask

### What is a celebrity influencer on the vexo.club roster?

A creator with 5M or more followers on their largest single platform. The roster reads the largest platform and never adds platforms together, because audiences overlap and a summed follower count is a ceiling nobody reaches.

### When should a brand cast celebrity creators?

For one national moment — a launch day or the opening of a festive window, when everyone should hear about it at once. Celebrity and mega creators open the window; mid-tier and micro creators carry it through to the sale.

### How are celebrity creators priced?

Creator fees are disclosed line items at fixed rate-card prices, and our management fee sits on top as a fixed percentage — never a hidden margin inside talent costs. Prices are not published: a scoped quote follows the brief.

### Can the desk cast celebrity creators who are not on this page?

Yes. The roster shows the creators with consent on file for a public profile, and the desk casts for a brief beyond them. Send the objective, the markets and a budget band.

## Every tier

The roster groups creators in four bands, sized for Indian audiences, by the follower count of their largest single platform — never a sum across platforms.

- Micro creators (10K–50K followers) — cast per brief: [brief the desk for micro creators](https://vexo.club/contact?tier=micro). Close audiences in one language, hobby or city.
- [Mid-tier creators (50K–500K followers)](https://vexo.club/roster/tier/mid-tier) — 8 creators. Consideration where the product sells.
- [Mega creators (500K–5M followers)](https://vexo.club/roster/tier/mega) — 17 creators. Launches and awareness, at media-property scale.
- [Celebrity creators (5M+ followers)](https://vexo.club/roster/tier/celebrity) — 11 creators. A launch moment, with an audience that follows the person.

## Read next

- [Micro vs macro vs celebrity influencers in marketing — comparing CPM, engagement and ROI](https://vexo.club/blog/micro-vs-macro-vs-celebrity-influencers-in-marketing)
- [Usage rights are where budgets quietly break](https://vexo.club/blog/usage-rights)
- [Planning festive-season influencer campaigns in India](https://vexo.club/blog/festive-season-influencer-planning)

[Brief the desk for celebrity creators](https://vexo.club/contact?tier=celebrity) · [All creators](https://vexo.club/roster) · [Creators with 10K+ followers on one platform can apply](https://vexo.club/for-creators#apply)

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Source: https://vexo.club/roster/tier/celebrity
