# Pune brief-by calendar. > When Pune's campaign moments open, and the month to brief by. Subscribe as .ics. 8 moments in Pune. Month ranges only — no year-specific date is stated (see [influencer marketing in Pune](https://vexo.club/influencer-marketing-company/pune) for how a brief runs there). ### January - **Makar Sankranti** (Pune, Jan) — Tilgul and the greeting “tilgul ghya, god god bola” — take the sweet, speak sweetly. A warm gifting moment for food and D2C brands, with the international film festival — Marathi cinema, the film-school crowd, OTT and camera-gear briefs — in the same month. Brief by December. ### March - **Gudi Padwa** (Pune, Mar–Apr) — The Marathi New Year and an auspicious day to buy a home, a vehicle or gold — the most natural Marathi-first creative moment of the year. Real estate, auto and jewellery brief early. Brief by February. ### May - **Results, admissions, the new batch** (Pune, May–Aug) — Board and entrance results, then admissions. A new batch lands in the Deccan, Viman Nagar and PCMC belts, and laptops, phones, banking, rentals, bikes and food delivery all brief for them. Brief by April. ### June - **Monsoon** (Pune, Jun–Sep) — Treks, ghat drives, Lonavala weekends, rain gear, chai-and-bhaji content and auto service camps — the most photogenic months, bright greens and wet streets. Sinhagad in the rain is a personality; treat it as a trek, never a prop. Brief by May. ### August - **Ganeshotsav** (Pune, Aug–Sep) — The city’s biggest public festival: mandals, dhol-tasha pathaks, pandal queues, heavy footfall and heavier traffic. Telecom, mobility, F&B and auto brief for it, and the brand stays out of the idol and aarti frame. Brief by July. ### September - **Navratri and Dasara** (Pune, Sep–Oct) — In Maharashtra, Dasara is the traditional day to take delivery of a vehicle or buy gold or a home, which makes it the auto belt’s biggest booking window. Garba nights suit fashion, beauty and F&B. Brief by August. ### October - **Diwali** (Pune, Oct–Nov) — Diwali Pahat dawn concerts, faral boxes, Diwali ank magazines and the festive sale season — the biggest retail and gifting window of the year. Lock the brief by September so filming finishes before the rush. Brief by September. ### December - **December in Pune** (Pune, Dec) — The marathon and half marathon, the Sawai Gandharva Bhimsen Mahotsav, the book festival at Fergusson College, and the Christmas-to-New-Year week in Camp and Koregaon Park. Runners, listeners, readers and diners in one month; brand presence at the concerts stays out of the performance frame. Brief by November. Subscribe: https://vexo.club/resources/calendar.ics?city=pune [All cities](https://vexo.club/resources/calendar) · [Delhi NCR](https://vexo.club/resources/calendar/delhi) · [Mumbai](https://vexo.club/resources/calendar/mumbai) · [Bengaluru](https://vexo.club/resources/calendar/bengaluru) · [Hyderabad](https://vexo.club/resources/calendar/hyderabad) · [Chennai](https://vexo.club/resources/calendar/chennai) · [Kolkata](https://vexo.club/resources/calendar/kolkata) · [Jaipur](https://vexo.club/resources/calendar/jaipur) --- Source: https://vexo.club/resources/calendar/pune