# Mumbai brief-by calendar.

> When Mumbai's campaign moments open, and the month to brief by. Subscribe as .ics.

8 moments in Mumbai. Month ranges only — no year-specific date is stated (see [influencer marketing in Mumbai](https://vexo.club/influencer-marketing-company/mumbai) for how a brief runs there).

### January

- **Makar Sankranti and the marathon** (Mumbai, Jan) — Tilgul is exchanged with “tilgul ghya, god god bola” — take the sweet, speak sweetly — and kites go up in the Gujarati neighbourhoods. The city marathon runs Marine Drive and the sea link the same month: run clubs, sportswear, nutrition, wearables. Sponsor marks need a licence. Brief by December.
- **Kala Ghoda and tax-saving season** (Mumbai, Jan–Mar) — The free arts festival in SoBo puts art and culture creators out in force: design, lifestyle, beverage and camera briefs. Meanwhile BKC’s busiest window — investing, insurance and tax-saving content, every script inside SEBI’s rules. Brief by December.

### March

- **Gudi Padwa** (Mumbai, Mar–Apr) — The Marathi new year and an auspicious purchase day: homes, vehicles, gold, appliances. Processions in Girgaon and Thane. The most natural moment on the calendar for Marathi-first creative. Keep the brand light. Brief by February.
- **IPL and hapus season** (Mumbai, Mar–Jun) — Match nights drive QSR, beverages, delivery, OTT and electronics — with ambush guardrails, no league or team marks without rights, no real-money gaming. And the mango: hapus drops, D2C fruit boxes, first-box content. The window is short. Brief early. Brief by February.

### June

- **Monsoon** (Mumbai, Jun–Sep) — The first-rain post is a citywide ritual; plan it in May. Rainwear, delivery, chai-and-snack, skin and hair care, vehicle insurance, Lonavala and Alibaug weekends. Shoots get indoor backups, waterproof calendars and travel buffers. Brief by May.

### August

- **Ganeshotsav** (Mumbai, Aug–Sep) — Ten days that reshape traffic, processions and creator schedules. Brands stay with logistics, community, food and home-hosting stories. No products near idols, no deity imagery, no puns. Brief by July.

### September

- **Navratri to Diwali** (Mumbai, Sep–Nov) — Garba nights across the western and central suburbs: ethnic fashion, footwear, makeup that lasts. Then the festive sale season, gifting, jewellery, faral — the homemade Diwali snacks — and Diwali Pahat morning concerts, a Marathi tradition. The year’s biggest spend window. Diyas, not firecrackers. Brief by August.

### November

- **Wedding and winter season** (Mumbai, Nov–Feb) — Wedding fashion, jewellery, beauty, travel and music-festival weekends. December lights in Bandra’s lanes give year-end party-wear and F&B briefs their backdrop. Nightlife content stays outside surrogate advertising. Brief by October.

Subscribe: https://vexo.club/resources/calendar.ics?city=mumbai

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Source: https://vexo.club/resources/calendar/mumbai