# Kolkata brief-by calendar.

> When Kolkata's campaign moments open, and the month to brief by. Subscribe as .ics.

8 moments in Kolkata. Month ranges only — no year-specific date is stated (see [influencer marketing in Kolkata](https://vexo.club/influencer-marketing-company/kolkata) for how a brief runs there).

### January

- **Kolkata Book Fair (Boimela)** (Kolkata, Jan–Feb) — A winter fair of publishers, a few months after Pujo. Book, education, stationery, café and publishing briefs; College Street and literary creators peak. Brief by December.

### March

- **Chaitra sale** (Kolkata, Mar–Apr) — Year-end clearance at Gariahat, Hatibagan and New Market before the Bengali New Year. Haul and bargain-hunt formats for fashion, home and D2C deal content. Brief by February.

### April

- **Poila Baishakh** (Kolkata, Apr) — Bengali New Year — new ledgers for traders, new clothes and jewellery, family lunches. Jewellery, apparel, mishti and restaurant briefs, and shubho noboborsho as the caption. Brief by March.

### June

- **Monsoon and ilish season** (Kolkata, Jun–Sep) — Hilsa on the table, rain on the tram tracks. Food, delivery, footwear, rainwear and travel content; moody rain Reels. Brief by May.

### August

- **Pujo shopping (pujor bajar)** (Kolkata, Aug–Oct) — The biggest retail window of the year, overlapping the national festive sales. Fashion, beauty, electronics, jewellery. Creator calendars fill early — brief by July. Brief by July.

### September

- **Durga Puja** (Kolkata, Sep–Oct) — The peak moment; the dates follow the panjika, so confirm each year. Pandal-hopping vlogs, festive fashion, food, auto and telecom briefs. Lights, crowds, food and fashion in frame; deities and rituals out of it. Brief by August.

### October

- **Kali Puja, Diwali and Bhai Phonta** (Kolkata, Oct–Nov) — Lights, gifting and family meals. Home décor, electronics, sweets and gifting briefs. Brief by September.

### December

- **Park Street in December** (Kolkata, Dec–Jan) — Light canopies, the Allen Park festival, cake season and nolen gur sweets, then the wedding season. F&B, bakery, fashion, travel and jewellery briefs. Brief by November.

Subscribe: https://vexo.club/resources/calendar.ics?city=kolkata

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Source: https://vexo.club/resources/calendar/kolkata