# Hyderabad brief-by calendar.

> When Hyderabad's campaign moments open, and the month to brief by. Subscribe as .ics.

8 moments in Hyderabad. Month ranges only — no year-specific date is stated (see [influencer marketing in Hyderabad](https://vexo.club/influencer-marketing-company/hyderabad) for how a brief runs there).

### January

- **Sankranti** (Hyderabad, Jan) — The Telugu states’ biggest festival and Tollywood’s premier release window. Kites on every terrace; gifting, fashion, food and auto briefs, planned well ahead because the creators are. Brief by December.
- **Numaish** (Hyderabad, Jan–Feb) — The consumer exhibition at Nampally. Family outings, food stalls, shopping walk-throughs — on-ground plus creator coverage. Brief by December.

### February

- **Ramzan and haleem season** (Hyderabad, Feb–Mar, earlier each year) — Haleem is the city’s defining food moment. Food, delivery and café briefs; keep it food-led, with no religious imagery in a branded frame. Brief by January.

### March

- **Ugadi** (Hyderabad, Mar–Apr) — Telugu new year. New-beginnings briefs for home, auto, finance and devices; the six-taste pachadi is a ready creative device. Brief by February.
- **IPL season** (Hyderabad, Mar–May) — Match days at Uppal. Watch-party, food-delivery and gadget briefs; no team marks without a licence, and no betting, ever. Brief by February.

### July

- **Bonalu** (Hyderabad, Jul–Aug) — Telangana’s state festival, with processions across Hyderabad and Secunderabad. Greetings and community respect, not product placement. Brief by June.

### September

- **Bathukamma and Dasara** (Hyderabad, Sep–Oct) — The floral festival that leads into Dasara, and a film release window. Sarees, colour and gifting; celebrate the flowers. Brief by August.

### November

- **Wedding season** (Hyderabad, Nov–Feb) — Jewellery, pearls, bridal wear, salons and venues. Creators with bridal and get-ready-with-me formats are booked early, so the brief is too. Brief by October.

Subscribe: https://vexo.club/resources/calendar.ics?city=hyderabad

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Source: https://vexo.club/resources/calendar/hyderabad