# Chennai brief-by calendar.

> When Chennai's campaign moments open, and the month to brief by. Subscribe as .ics.

8 moments in Chennai. Month ranges only — no year-specific date is stated (see [influencer marketing in Chennai](https://vexo.club/influencer-marketing-company/chennai) for how a brief runs there).

### January

- **Pongal** (Chennai, Mid-Jan) — The biggest Tamil festival, and a harvest festival first: new clothes, jewellery, home, FMCG and new-vehicle buying, hometown travel, and a big-film release weekend that crowds the feed. Briefs lock in early December. Brief by December.

### March

- **IPL home season at Chepauk** (Chennai, Mar–May) — Watch parties, food delivery, beverages, fintech and gaming briefs. No team marks, chants, jerseys or players without a licence. Brief by February.

### April

- **Puthandu and Akshaya Tritiya** (Chennai, Apr–May) — The Tamil New Year on 14 April — jewellery, appliances, home and auto, a clean Tamil-first creative moment — followed by the peak gold-buying day of the year, which T. Nagar showrooms plan well ahead. Brief by March.

### July

- **Aadi** (Chennai, Jul–Aug) — Tamil Nadu’s own discount season: textiles, jewellery, appliances and electronics, with T. Nagar at its densest. Haul and try-on formats fit naturally. Aadi is a season, not a month. Brief by June.

### August

- **Madras Day and Madras Week** (Chennai, Aug) — Madras Day on 22 August and the week around it: heritage and photo walks, talks, food festivals. Creator city-walk series and local-pride notes — the one week a Madras influencer marketing brief can say Madras the way the city does, affectionately, and mean it. Brief by July.

### October

- **Deepavali** (Chennai, Oct–Nov) — The other big spend: new clothes, sweets, electronics and gifting, and another big-film release weekend. Brief by early September; the Navaratri sale weeks before it keep the creative to shopping and gifting, with Golu displays left alone. Brief by September.
- **Northeast monsoon** (Chennai, Oct–Dec) — Home, insurance, delivery and rain-gear briefs. The city has lived through serious floods: no rain jokes, and paid posts pause during a weather emergency. Brief by September.

### December

- **Margazhi music and dance season** (Chennai, Dec–Jan) — Concert halls, sabha canteens, silk and filter coffee, with older audiences and the diaspora home for the month. Craft-led, respectful briefs only; kolams are not props. Brief by November.

Subscribe: https://vexo.club/resources/calendar.ics?city=chennai

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Source: https://vexo.club/resources/calendar/chennai