# Bengaluru brief-by calendar.

> When Bengaluru's campaign moments open, and the month to brief by. Subscribe as .ics.

8 moments in Bengaluru. Month ranges only — no year-specific date is stated (see [influencer marketing in Bengaluru](https://vexo.club/influencer-marketing-company/bengaluru) for how a brief runs there).

### January

- **Makara Sankranti** (Bengaluru, Jan) — Ellu-bella sharing and gifting. Food D2C, home and gifting briefs; keep the visuals secular and bright. Brief by December.

### March

- **Ugadi** (Bengaluru, Mar–Apr) — Kannada new year. New-beginnings briefs for finance, EV, home and fashion — Kannada-first creative is noticed. Brief by February.

### April

- **Appraisal season** (Bengaluru, Apr–Jun) — IT pay revisions land and the city talks about upgrades, investing and travel. Fintech, gadgets and personal-finance creators. Brief by March.

### June

- **Monsoon** (Bengaluru, Jun–Sep) — Commute, delivery and indoor content. Quick commerce, rainwear, home. Rain on glass suits the light. Brief by May.

### August

- **Varamahalakshmi and the flower show** (Bengaluru, Aug) — Silk, jewellery and gifting season, and Lalbagh fills for the Independence Day show. Ethnic wear, jewellery, gifting D2C. Brief by July.

### September

- **Festive sale season and Dasara** (Bengaluru, Sep–Oct) — E-commerce’s biggest window, and much of e-commerce is headquartered here. Electronics, fashion, home, with creator codes so the sale reconciles. Brief by August.

### November

- **Karnataka Rajyotsava** (Bengaluru, Nov) — State formation day. Kannada-first creative is expected, and the language itself is the device. Brief by October.
- **Tech Summit and Comic Con** (Bengaluru, Nov–Dec) — The B2B moment for AI, SaaS and deep-tech at BIEC, then the Gen-Z fandom peak at KTPO. LinkedIn creators in November, gaming and merch in December. Brief by October.

Subscribe: https://vexo.club/resources/calendar.ics?city=bengaluru

[All cities](https://vexo.club/resources/calendar) · [Delhi NCR](https://vexo.club/resources/calendar/delhi) · [Mumbai](https://vexo.club/resources/calendar/mumbai) · [Hyderabad](https://vexo.club/resources/calendar/hyderabad) · [Pune](https://vexo.club/resources/calendar/pune) · [Chennai](https://vexo.club/resources/calendar/chennai) · [Kolkata](https://vexo.club/resources/calendar/kolkata) · [Jaipur](https://vexo.club/resources/calendar/jaipur)

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Source: https://vexo.club/resources/calendar/bengaluru