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VERSION:2.0
PRODID:-//vexo.club//India brief-by calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:vexo.club — India brief-by calendar
X-WR-TIMEZONE:Asia/Kolkata
BEGIN:VEVENT
UID:pune-makar-sankranti@vexo.club
DTSTAMP:20260927T133924Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Makar Sankranti — Pune
DESCRIPTION:Tilgul and the greeting “tilgul ghya\, god god bola” — take the
  sweet\, speak sweetly. A warm gifting moment for food and D2C brands\, wi
 th the international film festival — Marathi cinema\, the film-school crow
 d\, OTT and camera-gear briefs — in the same month. Brief by December.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-gudi-padwa@vexo.club
DTSTAMP:20260927T133924Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260501
RRULE:FREQ=YEARLY
SUMMARY:Gudi Padwa — Pune
DESCRIPTION:The Marathi New Year and an auspicious day to buy a home\, a ve
 hicle or gold — the most natural Marathi-first creative moment of the year
 . Real estate\, auto and jewellery brief early. Brief by February.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-results-admissions-the-new-batch@vexo.club
DTSTAMP:20260927T133924Z
DTSTART;VALUE=DATE:20260501
DTEND;VALUE=DATE:20260901
RRULE:FREQ=YEARLY
SUMMARY:Results\, admissions\, the new batch — Pune
DESCRIPTION:Board and entrance results\, then admissions. A new batch lands
  in the Deccan\, Viman Nagar and PCMC belts\, and laptops\, phones\, banki
 ng\, rentals\, bikes and food delivery all brief for them. Brief by April.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-monsoon@vexo.club
DTSTAMP:20260927T133924Z
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20261001
RRULE:FREQ=YEARLY
SUMMARY:Monsoon — Pune
DESCRIPTION:Treks\, ghat drives\, Lonavala weekends\, rain gear\, chai-and-
 bhaji content and auto service camps — the most photogenic months\, bright
  greens and wet streets. Sinhagad in the rain is a personality\; treat it 
 as a trek\, never a prop. Brief by May.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-ganeshotsav@vexo.club
DTSTAMP:20260927T133924Z
DTSTART;VALUE=DATE:20260801
DTEND;VALUE=DATE:20261001
RRULE:FREQ=YEARLY
SUMMARY:Ganeshotsav — Pune
DESCRIPTION:The city’s biggest public festival: mandals\, dhol-tasha pathak
 s\, pandal queues\, heavy footfall and heavier traffic. Telecom\, mobility
 \, F&B and auto brief for it\, and the brand stays out of the idol and aar
 ti frame. Brief by July.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-navratri-and-dasara@vexo.club
DTSTAMP:20260927T133924Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20261101
RRULE:FREQ=YEARLY
SUMMARY:Navratri and Dasara — Pune
DESCRIPTION:In Maharashtra\, Dasara is the traditional day to take delivery
  of a vehicle or buy gold or a home\, which makes it the auto belt’s bigge
 st booking window. Garba nights suit fashion\, beauty and F&B. Brief by Au
 gust.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-diwali@vexo.club
DTSTAMP:20260927T133924Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Diwali — Pune
DESCRIPTION:Diwali Pahat dawn concerts\, faral boxes\, Diwali ank magazines
  and the festive sale season — the biggest retail and gifting window of th
 e year. Lock the brief by September so filming finishes before the rush. B
 rief by September.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-december-in-pune@vexo.club
DTSTAMP:20260927T133924Z
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20270101
RRULE:FREQ=YEARLY
SUMMARY:December in Pune — Pune
DESCRIPTION:The marathon and half marathon\, the Sawai Gandharva Bhimsen Ma
 hotsav\, the book festival at Fergusson College\, and the Christmas-to-New
 -Year week in Camp and Koregaon Park. Runners\, listeners\, readers and di
 ners in one month\; brand presence at the concerts stays out of the perfor
 mance frame. Brief by November.
CATEGORIES:Pune
TRANSP:TRANSPARENT
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