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PRODID:-//vexo.club//India brief-by calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:vexo.club — India brief-by calendar
X-WR-TIMEZONE:Asia/Kolkata
BEGIN:VEVENT
UID:mumbai-makar-sankranti-and-the-marathon@vexo.club
DTSTAMP:20260927T134434Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Makar Sankranti and the marathon — Mumbai
DESCRIPTION:Tilgul is exchanged with “tilgul ghya\, god god bola” — take th
 e sweet\, speak sweetly — and kites go up in the Gujarati neighbourhoods. 
 The city marathon runs Marine Drive and the sea link the same month: run c
 lubs\, sportswear\, nutrition\, wearables. Sponsor marks need a licence. B
 rief by December.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
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BEGIN:VEVENT
UID:mumbai-kala-ghoda-and-tax-saving-season@vexo.club
DTSTAMP:20260927T134434Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260401
RRULE:FREQ=YEARLY
SUMMARY:Kala Ghoda and tax-saving season — Mumbai
DESCRIPTION:The free arts festival in SoBo puts art and culture creators ou
 t in force: design\, lifestyle\, beverage and camera briefs. Meanwhile BKC
 ’s busiest window — investing\, insurance and tax-saving content\, every s
 cript inside SEBI’s rules. Brief by December.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-gudi-padwa@vexo.club
DTSTAMP:20260927T134434Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260501
RRULE:FREQ=YEARLY
SUMMARY:Gudi Padwa — Mumbai
DESCRIPTION:The Marathi new year and an auspicious purchase day: homes\, ve
 hicles\, gold\, appliances. Processions in Girgaon and Thane. The most nat
 ural moment on the calendar for Marathi-first creative. Keep the brand lig
 ht. Brief by February.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
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BEGIN:VEVENT
UID:mumbai-ipl-and-hapus-season@vexo.club
DTSTAMP:20260927T134434Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260701
RRULE:FREQ=YEARLY
SUMMARY:IPL and hapus season — Mumbai
DESCRIPTION:Match nights drive QSR\, beverages\, delivery\, OTT and electro
 nics — with ambush guardrails\, no league or team marks without rights\, n
 o real-money gaming. And the mango: hapus drops\, D2C fruit boxes\, first-
 box content. The window is short. Brief early. Brief by February.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-monsoon@vexo.club
DTSTAMP:20260927T134434Z
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20261001
RRULE:FREQ=YEARLY
SUMMARY:Monsoon — Mumbai
DESCRIPTION:The first-rain post is a citywide ritual\; plan it in May. Rain
 wear\, delivery\, chai-and-snack\, skin and hair care\, vehicle insurance\
 , Lonavala and Alibaug weekends. Shoots get indoor backups\, waterproof ca
 lendars and travel buffers. Brief by May.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-ganeshotsav@vexo.club
DTSTAMP:20260927T134434Z
DTSTART;VALUE=DATE:20260801
DTEND;VALUE=DATE:20261001
RRULE:FREQ=YEARLY
SUMMARY:Ganeshotsav — Mumbai
DESCRIPTION:Ten days that reshape traffic\, processions and creator schedul
 es. Brands stay with logistics\, community\, food and home-hosting stories
 . No products near idols\, no deity imagery\, no puns. Brief by July.
CATEGORIES:Mumbai
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END:VEVENT
BEGIN:VEVENT
UID:mumbai-navratri-to-diwali@vexo.club
DTSTAMP:20260927T134434Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Navratri to Diwali — Mumbai
DESCRIPTION:Garba nights across the western and central suburbs: ethnic fas
 hion\, footwear\, makeup that lasts. Then the festive sale season\, giftin
 g\, jewellery\, faral — the homemade Diwali snacks — and Diwali Pahat morn
 ing concerts\, a Marathi tradition. The year’s biggest spend window. Diyas
 \, not firecrackers. Brief by August.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-wedding-and-winter-season@vexo.club
DTSTAMP:20260927T134434Z
DTSTART;VALUE=DATE:20261101
DTEND;VALUE=DATE:20270301
RRULE:FREQ=YEARLY
SUMMARY:Wedding and winter season — Mumbai
DESCRIPTION:Wedding fashion\, jewellery\, beauty\, travel and music-festiva
 l weekends. December lights in Bandra’s lanes give year-end party-wear and
  F&B briefs their backdrop. Nightlife content stays outside surrogate adve
 rtising. Brief by October.
CATEGORIES:Mumbai
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