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VERSION:2.0
PRODID:-//vexo.club//India brief-by calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:vexo.club — India brief-by calendar
X-WR-TIMEZONE:Asia/Kolkata
BEGIN:VEVENT
UID:chennai-pongal@vexo.club
DTSTAMP:20260927T134050Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Pongal — Chennai
DESCRIPTION:The biggest Tamil festival\, and a harvest festival first: new 
 clothes\, jewellery\, home\, FMCG and new-vehicle buying\, hometown travel
 \, and a big-film release weekend that crowds the feed. Briefs lock in ear
 ly December. Brief by December.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-ipl-home-season-at-chepauk@vexo.club
DTSTAMP:20260927T134050Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260601
RRULE:FREQ=YEARLY
SUMMARY:IPL home season at Chepauk — Chennai
DESCRIPTION:Watch parties\, food delivery\, beverages\, fintech and gaming 
 briefs. No team marks\, chants\, jerseys or players without a licence. Bri
 ef by February.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-puthandu-and-akshaya-tritiya@vexo.club
DTSTAMP:20260927T134050Z
DTSTART;VALUE=DATE:20260401
DTEND;VALUE=DATE:20260601
RRULE:FREQ=YEARLY
SUMMARY:Puthandu and Akshaya Tritiya — Chennai
DESCRIPTION:The Tamil New Year on 14 April — jewellery\, appliances\, home 
 and auto\, a clean Tamil-first creative moment — followed by the peak gold
 -buying day of the year\, which T. Nagar showrooms plan well ahead. Brief 
 by March.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-aadi@vexo.club
DTSTAMP:20260927T134050Z
DTSTART;VALUE=DATE:20260701
DTEND;VALUE=DATE:20260901
RRULE:FREQ=YEARLY
SUMMARY:Aadi — Chennai
DESCRIPTION:Tamil Nadu’s own discount season: textiles\, jewellery\, applia
 nces and electronics\, with T. Nagar at its densest. Haul and try-on forma
 ts fit naturally. Aadi is a season\, not a month. Brief by June.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-madras-day-and-madras-week@vexo.club
DTSTAMP:20260927T134050Z
DTSTART;VALUE=DATE:20260801
DTEND;VALUE=DATE:20260901
RRULE:FREQ=YEARLY
SUMMARY:Madras Day and Madras Week — Chennai
DESCRIPTION:Madras Day on 22 August and the week around it: heritage and ph
 oto walks\, talks\, food festivals. Creator city-walk series and local-pri
 de notes — the one week a Madras influencer marketing brief can say Madras
  the way the city does\, affectionately\, and mean it. Brief by July.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-deepavali@vexo.club
DTSTAMP:20260927T134050Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Deepavali — Chennai
DESCRIPTION:The other big spend: new clothes\, sweets\, electronics and gif
 ting\, and another big-film release weekend. Brief by early September\; th
 e Navaratri sale weeks before it keep the creative to shopping and gifting
 \, with Golu displays left alone. Brief by September.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-northeast-monsoon@vexo.club
DTSTAMP:20260927T134050Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20270101
RRULE:FREQ=YEARLY
SUMMARY:Northeast monsoon — Chennai
DESCRIPTION:Home\, insurance\, delivery and rain-gear briefs. The city has 
 lived through serious floods: no rain jokes\, and paid posts pause during 
 a weather emergency. Brief by September.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-margazhi-music-and-dance-season@vexo.club
DTSTAMP:20260927T134050Z
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20270201
RRULE:FREQ=YEARLY
SUMMARY:Margazhi music and dance season — Chennai
DESCRIPTION:Concert halls\, sabha canteens\, silk and filter coffee\, with 
 older audiences and the diaspora home for the month. Craft-led\, respectfu
 l briefs only\; kolams are not props. Brief by November.
CATEGORIES:Chennai
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