BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//vexo.club//India brief-by calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:vexo.club — India brief-by calendar
X-WR-TIMEZONE:Asia/Kolkata
BEGIN:VEVENT
UID:bengaluru-makara-sankranti@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Makara Sankranti — Bengaluru
DESCRIPTION:Ellu-bella sharing and gifting. Food D2C\, home and gifting bri
 efs\; keep the visuals secular and bright. Brief by December.
CATEGORIES:Bengaluru
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-pongal@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Pongal — Chennai
DESCRIPTION:The biggest Tamil festival\, and a harvest festival first: new 
 clothes\, jewellery\, home\, FMCG and new-vehicle buying\, hometown travel
 \, and a big-film release weekend that crowds the feed. Briefs lock in ear
 ly December. Brief by December.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:delhi-ncr-lohri-and-makar-sankranti@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Lohri and Makar Sankranti — Delhi NCR
DESCRIPTION:Bonfire night in peak winter for the region’s Punjabi-heritage 
 households. Winter food\, sweets\, gifting and winter wear. Warm and cultu
 ral\, not devotional. Brief by December.
CATEGORIES:Delhi NCR
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:hyderabad-sankranti@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Sankranti — Hyderabad
DESCRIPTION:The Telugu states’ biggest festival and Tollywood’s premier rel
 ease window. Kites on every terrace\; gifting\, fashion\, food and auto br
 iefs\, planned well ahead because the creators are. Brief by December.
CATEGORIES:Hyderabad
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:hyderabad-numaish@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260301
RRULE:FREQ=YEARLY
SUMMARY:Numaish — Hyderabad
DESCRIPTION:The consumer exhibition at Nampally. Family outings\, food stal
 ls\, shopping walk-throughs — on-ground plus creator coverage. Brief by De
 cember.
CATEGORIES:Hyderabad
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:jaipur-makar-sankranti@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Makar Sankranti — Jaipur
DESCRIPTION:The whole city is on the roof: kites\, til-gajak\, music\, wo k
 aata. Food\, snacks\, audio-first Reels\, telecom and home brands. Cotton 
 thread only — nylon and glass-coated manjha is banned and hurts birds and 
 people. Brief by December.
CATEGORIES:Jaipur
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:jaipur-jaipur-literature-festival@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Jaipur Literature Festival — Jaipur
DESCRIPTION:The city’s most editorial week. Books\, ideas\, fashion-at-the-
 fest\, cafés\, travel and creators with a reading audience. Context for a 
 brief\, not a partnership. Brief by December.
CATEGORIES:Jaipur
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:kolkata-kolkata-book-fair-boimela@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260301
RRULE:FREQ=YEARLY
SUMMARY:Kolkata Book Fair (Boimela) — Kolkata
DESCRIPTION:A winter fair of publishers\, a few months after Pujo. Book\, e
 ducation\, stationery\, café and publishing briefs\; College Street and li
 terary creators peak. Brief by December.
CATEGORIES:Kolkata
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-makar-sankranti-and-the-marathon@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Makar Sankranti and the marathon — Mumbai
DESCRIPTION:Tilgul is exchanged with “tilgul ghya\, god god bola” — take th
 e sweet\, speak sweetly — and kites go up in the Gujarati neighbourhoods. 
 The city marathon runs Marine Drive and the sea link the same month: run c
 lubs\, sportswear\, nutrition\, wearables. Sponsor marks need a licence. B
 rief by December.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-kala-ghoda-and-tax-saving-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260401
RRULE:FREQ=YEARLY
SUMMARY:Kala Ghoda and tax-saving season — Mumbai
DESCRIPTION:The free arts festival in SoBo puts art and culture creators ou
 t in force: design\, lifestyle\, beverage and camera briefs. Meanwhile BKC
 ’s busiest window — investing\, insurance and tax-saving content\, every s
 cript inside SEBI’s rules. Brief by December.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-makar-sankranti@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260101
DTEND;VALUE=DATE:20260201
RRULE:FREQ=YEARLY
SUMMARY:Makar Sankranti — Pune
DESCRIPTION:Tilgul and the greeting “tilgul ghya\, god god bola” — take the
  sweet\, speak sweetly. A warm gifting moment for food and D2C brands\, wi
 th the international film festival — Marathi cinema\, the film-school crow
 d\, OTT and camera-gear briefs — in the same month. Brief by December.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:delhi-ncr-india-art-fair-surajkund-and-college-fests@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260201
DTEND;VALUE=DATE:20260401
RRULE:FREQ=YEARLY
SUMMARY:India Art Fair\, Surajkund and college fests — Delhi NCR
DESCRIPTION:The art fair in Okhla\, the crafts mela in Faridabad\, Valentin
 e’s week and fest season across Delhi University and NCR campuses. Design\
 , luxury\, home\, craft and Gen-Z sampling in one stretch. Brief by Januar
 y.
CATEGORIES:Delhi NCR
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:hyderabad-ramzan-and-haleem-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260201
DTEND;VALUE=DATE:20260401
RRULE:FREQ=YEARLY
SUMMARY:Ramzan and haleem season — Hyderabad
DESCRIPTION:Haleem is the city’s defining food moment. Food\, delivery and 
 café briefs\; keep it food-led\, with no religious imagery in a branded fr
 ame. Brief by January.
CATEGORIES:Hyderabad
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:bengaluru-ugadi@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260501
RRULE:FREQ=YEARLY
SUMMARY:Ugadi — Bengaluru
DESCRIPTION:Kannada new year. New-beginnings briefs for finance\, EV\, home
  and fashion — Kannada-first creative is noticed. Brief by February.
CATEGORIES:Bengaluru
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-ipl-home-season-at-chepauk@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260601
RRULE:FREQ=YEARLY
SUMMARY:IPL home season at Chepauk — Chennai
DESCRIPTION:Watch parties\, food delivery\, beverages\, fintech and gaming 
 briefs. No team marks\, chants\, jerseys or players without a licence. Bri
 ef by February.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:delhi-ncr-holi@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260401
RRULE:FREQ=YEARLY
SUMMARY:Holi — Delhi NCR
DESCRIPTION:Colour-safe skincare and haircare\, beverages\, playlists\, qui
 ck commerce and party formats. Consent-first framing\; no forced-colour pr
 anks. Brief by February.
CATEGORIES:Delhi NCR
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:delhi-ncr-ipl-and-the-heat@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260701
RRULE:FREQ=YEARLY
SUMMARY:IPL and the heat — Delhi NCR
DESCRIPTION:Home matches and watch parties for food delivery\, beverages\, 
 OTT and sportswear — no real-money gaming. Then summer: cooling appliances
 \, sunscreen and the Friday drive to the hills. Brief by February.
CATEGORIES:Delhi NCR
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:hyderabad-ugadi@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260501
RRULE:FREQ=YEARLY
SUMMARY:Ugadi — Hyderabad
DESCRIPTION:Telugu new year. New-beginnings briefs for home\, auto\, financ
 e and devices\; the six-taste pachadi is a ready creative device. Brief by
  February.
CATEGORIES:Hyderabad
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:hyderabad-ipl-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260601
RRULE:FREQ=YEARLY
SUMMARY:IPL season — Hyderabad
DESCRIPTION:Match days at Uppal. Watch-party\, food-delivery and gadget bri
 efs\; no team marks without a licence\, and no betting\, ever. Brief by Fe
 bruary.
CATEGORIES:Hyderabad
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:jaipur-holi-and-gangaur@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260501
RRULE:FREQ=YEARLY
SUMMARY:Holi and Gangaur — Jaipur
DESCRIPTION:Colour\, ethnic wear\, ghevar and the procession through Tripol
 ia Bazaar. Gangaur is religious: observe it\, and keep product stunts away
  from worship. Brief by February.
CATEGORIES:Jaipur
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:kolkata-chaitra-sale@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260501
RRULE:FREQ=YEARLY
SUMMARY:Chaitra sale — Kolkata
DESCRIPTION:Year-end clearance at Gariahat\, Hatibagan and New Market befor
 e the Bengali New Year. Haul and bargain-hunt formats for fashion\, home a
 nd D2C deal content. Brief by February.
CATEGORIES:Kolkata
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-gudi-padwa@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260501
RRULE:FREQ=YEARLY
SUMMARY:Gudi Padwa — Mumbai
DESCRIPTION:The Marathi new year and an auspicious purchase day: homes\, ve
 hicles\, gold\, appliances. Processions in Girgaon and Thane. The most nat
 ural moment on the calendar for Marathi-first creative. Keep the brand lig
 ht. Brief by February.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-ipl-and-hapus-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260701
RRULE:FREQ=YEARLY
SUMMARY:IPL and hapus season — Mumbai
DESCRIPTION:Match nights drive QSR\, beverages\, delivery\, OTT and electro
 nics — with ambush guardrails\, no league or team marks without rights\, n
 o real-money gaming. And the mango: hapus drops\, D2C fruit boxes\, first-
 box content. The window is short. Brief early. Brief by February.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-gudi-padwa@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260301
DTEND;VALUE=DATE:20260501
RRULE:FREQ=YEARLY
SUMMARY:Gudi Padwa — Pune
DESCRIPTION:The Marathi New Year and an auspicious day to buy a home\, a ve
 hicle or gold — the most natural Marathi-first creative moment of the year
 . Real estate\, auto and jewellery brief early. Brief by February.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:bengaluru-appraisal-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260401
DTEND;VALUE=DATE:20260701
RRULE:FREQ=YEARLY
SUMMARY:Appraisal season — Bengaluru
DESCRIPTION:IT pay revisions land and the city talks about upgrades\, inves
 ting and travel. Fintech\, gadgets and personal-finance creators. Brief by
  March.
CATEGORIES:Bengaluru
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-puthandu-and-akshaya-tritiya@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260401
DTEND;VALUE=DATE:20260601
RRULE:FREQ=YEARLY
SUMMARY:Puthandu and Akshaya Tritiya — Chennai
DESCRIPTION:The Tamil New Year on 14 April — jewellery\, appliances\, home 
 and auto\, a clean Tamil-first creative moment — followed by the peak gold
 -buying day of the year\, which T. Nagar showrooms plan well ahead. Brief 
 by March.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:kolkata-poila-baishakh@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260401
DTEND;VALUE=DATE:20260501
RRULE:FREQ=YEARLY
SUMMARY:Poila Baishakh — Kolkata
DESCRIPTION:Bengali New Year — new ledgers for traders\, new clothes and je
 wellery\, family lunches. Jewellery\, apparel\, mishti and restaurant brie
 fs\, and shubho noboborsho as the caption. Brief by March.
CATEGORIES:Kolkata
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-results-admissions-the-new-batch@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260501
DTEND;VALUE=DATE:20260901
RRULE:FREQ=YEARLY
SUMMARY:Results\, admissions\, the new batch — Pune
DESCRIPTION:Board and entrance results\, then admissions. A new batch lands
  in the Deccan\, Viman Nagar and PCMC belts\, and laptops\, phones\, banki
 ng\, rentals\, bikes and food delivery all brief for them. Brief by April.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:bengaluru-monsoon@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20261001
RRULE:FREQ=YEARLY
SUMMARY:Monsoon — Bengaluru
DESCRIPTION:Commute\, delivery and indoor content. Quick commerce\, rainwea
 r\, home. Rain on glass suits the light. Brief by May.
CATEGORIES:Bengaluru
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:kolkata-monsoon-and-ilish-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20261001
RRULE:FREQ=YEARLY
SUMMARY:Monsoon and ilish season — Kolkata
DESCRIPTION:Hilsa on the table\, rain on the tram tracks. Food\, delivery\,
  footwear\, rainwear and travel content\; moody rain Reels. Brief by May.
CATEGORIES:Kolkata
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-monsoon@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20261001
RRULE:FREQ=YEARLY
SUMMARY:Monsoon — Mumbai
DESCRIPTION:The first-rain post is a citywide ritual\; plan it in May. Rain
 wear\, delivery\, chai-and-snack\, skin and hair care\, vehicle insurance\
 , Lonavala and Alibaug weekends. Shoots get indoor backups\, waterproof ca
 lendars and travel buffers. Brief by May.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-monsoon@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20261001
RRULE:FREQ=YEARLY
SUMMARY:Monsoon — Pune
DESCRIPTION:Treks\, ghat drives\, Lonavala weekends\, rain gear\, chai-and-
 bhaji content and auto service camps — the most photogenic months\, bright
  greens and wet streets. Sinhagad in the rain is a personality\; treat it 
 as a trek\, never a prop. Brief by May.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-aadi@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260701
DTEND;VALUE=DATE:20260901
RRULE:FREQ=YEARLY
SUMMARY:Aadi — Chennai
DESCRIPTION:Tamil Nadu’s own discount season: textiles\, jewellery\, applia
 nces and electronics\, with T. Nagar at its densest. Haul and try-on forma
 ts fit naturally. Aadi is a season\, not a month. Brief by June.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:delhi-ncr-couture-week-and-freshers@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260701
DTEND;VALUE=DATE:20260901
RRULE:FREQ=YEARLY
SUMMARY:Couture week and freshers — Delhi NCR
DESCRIPTION:Delhi’s couture week opens the bridal launch window\; monsoon c
 hai content runs alongside. New joiners at Delhi University and NCR campus
 es need phones\, laptops\, student banking and co-living. Brief by June.
CATEGORIES:Delhi NCR
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:hyderabad-bonalu@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260701
DTEND;VALUE=DATE:20260901
RRULE:FREQ=YEARLY
SUMMARY:Bonalu — Hyderabad
DESCRIPTION:Telangana’s state festival\, with processions across Hyderabad 
 and Secunderabad. Greetings and community respect\, not product placement.
  Brief by June.
CATEGORIES:Hyderabad
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:jaipur-monsoon-and-teej@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260701
DTEND;VALUE=DATE:20260901
RRULE:FREQ=YEARLY
SUMMARY:Monsoon and Teej — Jaipur
DESCRIPTION:Green\, leheriya\, mehendi\, bangles and ghevar. A strong windo
 w for fashion\, jewellery\, beauty and mithai\, with brand presence kept t
 o the look and the season. Brief by June.
CATEGORIES:Jaipur
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:bengaluru-varamahalakshmi-and-the-flower-show@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260801
DTEND;VALUE=DATE:20260901
RRULE:FREQ=YEARLY
SUMMARY:Varamahalakshmi and the flower show — Bengaluru
DESCRIPTION:Silk\, jewellery and gifting season\, and Lalbagh fills for the
  Independence Day show. Ethnic wear\, jewellery\, gifting D2C. Brief by Ju
 ly.
CATEGORIES:Bengaluru
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-madras-day-and-madras-week@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260801
DTEND;VALUE=DATE:20260901
RRULE:FREQ=YEARLY
SUMMARY:Madras Day and Madras Week — Chennai
DESCRIPTION:Madras Day on 22 August and the week around it: heritage and ph
 oto walks\, talks\, food festivals. Creator city-walk series and local-pri
 de notes — the one week a Madras influencer marketing brief can say Madras
  the way the city does\, affectionately\, and mean it. Brief by July.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:kolkata-pujo-shopping-pujor-bajar@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260801
DTEND;VALUE=DATE:20261101
RRULE:FREQ=YEARLY
SUMMARY:Pujo shopping (pujor bajar) — Kolkata
DESCRIPTION:The biggest retail window of the year\, overlapping the nationa
 l festive sales. Fashion\, beauty\, electronics\, jewellery. Creator calen
 dars fill early — brief by July. Brief by July.
CATEGORIES:Kolkata
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-ganeshotsav@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260801
DTEND;VALUE=DATE:20261001
RRULE:FREQ=YEARLY
SUMMARY:Ganeshotsav — Mumbai
DESCRIPTION:Ten days that reshape traffic\, processions and creator schedul
 es. Brands stay with logistics\, community\, food and home-hosting stories
 . No products near idols\, no deity imagery\, no puns. Brief by July.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-ganeshotsav@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260801
DTEND;VALUE=DATE:20261001
RRULE:FREQ=YEARLY
SUMMARY:Ganeshotsav — Pune
DESCRIPTION:The city’s biggest public festival: mandals\, dhol-tasha pathak
 s\, pandal queues\, heavy footfall and heavier traffic. Telecom\, mobility
 \, F&B and auto brief for it\, and the brand stays out of the idol and aar
 ti frame. Brief by July.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:bengaluru-festive-sale-season-and-dasara@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20261101
RRULE:FREQ=YEARLY
SUMMARY:Festive sale season and Dasara — Bengaluru
DESCRIPTION:E-commerce’s biggest window\, and much of e-commerce is headqua
 rtered here. Electronics\, fashion\, home\, with creator codes so the sale
  reconciles. Brief by August.
CATEGORIES:Bengaluru
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:hyderabad-bathukamma-and-dasara@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20261101
RRULE:FREQ=YEARLY
SUMMARY:Bathukamma and Dasara — Hyderabad
DESCRIPTION:The floral festival that leads into Dasara\, and a film release
  window. Sarees\, colour and gifting\; celebrate the flowers. Brief by Aug
 ust.
CATEGORIES:Hyderabad
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:jaipur-navratri-to-diwali@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Navratri to Diwali — Jaipur
DESCRIPTION:The lit markets are the city’s biggest visual moment. Peak for 
 gold and jewellery around Dhanteras\, home décor\, apparel\, gifting and f
 estive e-commerce sales. Brief by August.
CATEGORIES:Jaipur
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:kolkata-durga-puja@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20261101
RRULE:FREQ=YEARLY
SUMMARY:Durga Puja — Kolkata
DESCRIPTION:The peak moment\; the dates follow the panjika\, so confirm eac
 h year. Pandal-hopping vlogs\, festive fashion\, food\, auto and telecom b
 riefs. Lights\, crowds\, food and fashion in frame\; deities and rituals o
 ut of it. Brief by August.
CATEGORIES:Kolkata
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-navratri-to-diwali@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Navratri to Diwali — Mumbai
DESCRIPTION:Garba nights across the western and central suburbs: ethnic fas
 hion\, footwear\, makeup that lasts. Then the festive sale season\, giftin
 g\, jewellery\, faral — the homemade Diwali snacks — and Diwali Pahat morn
 ing concerts\, a Marathi tradition. The year’s biggest spend window. Diyas
 \, not firecrackers. Brief by August.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-navratri-and-dasara@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20260901
DTEND;VALUE=DATE:20261101
RRULE:FREQ=YEARLY
SUMMARY:Navratri and Dasara — Pune
DESCRIPTION:In Maharashtra\, Dasara is the traditional day to take delivery
  of a vehicle or buy gold or a home\, which makes it the auto belt’s bigge
 st booking window. Garba nights suit fashion\, beauty and F&B. Brief by Au
 gust.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-deepavali@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Deepavali — Chennai
DESCRIPTION:The other big spend: new clothes\, sweets\, electronics and gif
 ting\, and another big-film release weekend. Brief by early September\; th
 e Navaratri sale weeks before it keep the creative to shopping and gifting
 \, with Golu displays left alone. Brief by September.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-northeast-monsoon@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20270101
RRULE:FREQ=YEARLY
SUMMARY:Northeast monsoon — Chennai
DESCRIPTION:Home\, insurance\, delivery and rain-gear briefs. The city has 
 lived through serious floods: no rain jokes\, and paid posts pause during 
 a weather emergency. Brief by September.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:delhi-ncr-festive-season-navratri-to-bhai-dooj@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Festive season\, Navratri to Bhai Dooj — Delhi NCR
DESCRIPTION:The biggest spend window: gold and jewellery\, electronics\, au
 tos\, fashion\, beauty\, home and gifting\, and Karva Chauth is especially
  large in NCR. Fashion week\, the mobile congress in Dwarka\, the half mar
 athon and the trade fair at Bharat Mandapam land in the same weeks. Diyas 
 and lights\, never firecrackers. Brief by September.
CATEGORIES:Delhi NCR
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:kolkata-kali-puja-diwali-and-bhai-phonta@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Kali Puja\, Diwali and Bhai Phonta — Kolkata
DESCRIPTION:Lights\, gifting and family meals. Home décor\, electronics\, s
 weets and gifting briefs. Brief by September.
CATEGORIES:Kolkata
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-diwali@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Diwali — Pune
DESCRIPTION:Diwali Pahat dawn concerts\, faral boxes\, Diwali ank magazines
  and the festive sale season — the biggest retail and gifting window of th
 e year. Lock the brief by September so filming finishes before the rush. B
 rief by September.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:bengaluru-karnataka-rajyotsava@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261101
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Karnataka Rajyotsava — Bengaluru
DESCRIPTION:State formation day. Kannada-first creative is expected\, and t
 he language itself is the device. Brief by October.
CATEGORIES:Bengaluru
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:bengaluru-tech-summit-and-comic-con@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261101
DTEND;VALUE=DATE:20270101
RRULE:FREQ=YEARLY
SUMMARY:Tech Summit and Comic Con — Bengaluru
DESCRIPTION:The B2B moment for AI\, SaaS and deep-tech at BIEC\, then the G
 en-Z fandom peak at KTPO. LinkedIn creators in November\, gaming and merch
  in December. Brief by October.
CATEGORIES:Bengaluru
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:delhi-ncr-wedding-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261101
DTEND;VALUE=DATE:20270301
RRULE:FREQ=YEARLY
SUMMARY:Wedding season — Delhi NCR
DESCRIPTION:The NCR wedding economy: bridal and guest fashion\, jewellery\,
  beauty\, gifting\, travel\, even fintech. GRWM and wedding-guest formats 
 own the feed. Never an identifiable couple. Brief by October.
CATEGORIES:Delhi NCR
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:hyderabad-wedding-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261101
DTEND;VALUE=DATE:20270301
RRULE:FREQ=YEARLY
SUMMARY:Wedding season — Hyderabad
DESCRIPTION:Jewellery\, pearls\, bridal wear\, salons and venues. Creators 
 with bridal and get-ready-with-me formats are booked early\, so the brief 
 is too. Brief by October.
CATEGORIES:Hyderabad
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:jaipur-jaipur-foundation-day@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261101
DTEND;VALUE=DATE:20261201
RRULE:FREQ=YEARLY
SUMMARY:Jaipur Foundation Day — Jaipur
DESCRIPTION:The city was founded on 18 November 1727. City-pride content fo
 r any brand with Jaipur roots — and the tercentenary in 2027 is a year-lon
 g hook worth writing into that year’s brief now. Brief by October.
CATEGORIES:Jaipur
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:jaipur-wedding-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261101
DTEND;VALUE=DATE:20270301
RRULE:FREQ=YEARLY
SUMMARY:Wedding season — Jaipur
DESCRIPTION:Plus a shorter window in April and May\; dates follow the auspi
 cious-date calendar\, so confirm each year. Jewellery\, bridal and ethnic 
 wear\, beauty\, venues\, décor\, gifting. Every Jaipur feed becomes a wedd
 ing feed — book early. Brief by October.
CATEGORIES:Jaipur
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mumbai-wedding-and-winter-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261101
DTEND;VALUE=DATE:20270301
RRULE:FREQ=YEARLY
SUMMARY:Wedding and winter season — Mumbai
DESCRIPTION:Wedding fashion\, jewellery\, beauty\, travel and music-festiva
 l weekends. December lights in Bandra’s lanes give year-end party-wear and
  F&B briefs their backdrop. Nightlife content stays outside surrogate adve
 rtising. Brief by October.
CATEGORIES:Mumbai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:chennai-margazhi-music-and-dance-season@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20270201
RRULE:FREQ=YEARLY
SUMMARY:Margazhi music and dance season — Chennai
DESCRIPTION:Concert halls\, sabha canteens\, silk and filter coffee\, with 
 older audiences and the diaspora home for the month. Craft-led\, respectfu
 l briefs only\; kolams are not props. Brief by November.
CATEGORIES:Chennai
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:delhi-ncr-comic-con-and-winter@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20270201
RRULE:FREQ=YEARLY
SUMMARY:Comic Con and winter — Delhi NCR
DESCRIPTION:Delhi Comic Con is one of the most Gen-Z rooms of the year: gam
 ing\, anime\, OTT\, merch. Then winter sun\, terrace cafés and party seaso
 n in Gurugram and Aerocity\; alcohol-adjacent briefs stay inside ASCI and 
 surrogate-advertising rules. Brief by November.
CATEGORIES:Delhi NCR
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:jaipur-jaipur-jewellery-show@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20270101
RRULE:FREQ=YEARLY
SUMMARY:Jaipur Jewellery Show — Jaipur
DESCRIPTION:The trade’s big week at JECC in Sitapura. Trend coverage\, laun
 ches and trade-to-consumer storytelling for jewellery brands. Brief by Nov
 ember.
CATEGORIES:Jaipur
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:kolkata-park-street-in-december@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20270201
RRULE:FREQ=YEARLY
SUMMARY:Park Street in December — Kolkata
DESCRIPTION:Light canopies\, the Allen Park festival\, cake season and nole
 n gur sweets\, then the wedding season. F&B\, bakery\, fashion\, travel an
 d jewellery briefs. Brief by November.
CATEGORIES:Kolkata
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:pune-december-in-pune@vexo.club
DTSTAMP:20260927T125327Z
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20270101
RRULE:FREQ=YEARLY
SUMMARY:December in Pune — Pune
DESCRIPTION:The marathon and half marathon\, the Sawai Gandharva Bhimsen Ma
 hotsav\, the book festival at Fergusson College\, and the Christmas-to-New
 -Year week in Camp and Koregaon Park. Runners\, listeners\, readers and di
 ners in one month\; brand presence at the concerts stays out of the perfor
 mance frame. Brief by November.
CATEGORIES:Pune
TRANSP:TRANSPARENT
END:VEVENT
END:VCALENDAR