# Teardowns notes.

> Teardowns notes from the vexo.club desk on creator marketing in India.

- [Teardown: the weekly influencer report, column by column](https://vexo.club/blog/teardown-the-monday-sheet) — Reach, engagement rate, cost per acquisition, CPM and the next move — the five columns, what each one is and is not, and the two rules: unverified figures are marked, and never totalled.
- [Teardown: YouTube integration or dedicated video](https://vexo.club/blog/youtube-integration-or-dedicated-video) — An integration borrows a creator’s regular audience for a segment; a dedicated video is about the product end to end. When each one fits, what the script approval covers, and where Shorts come in.
- [Teardown: a launch that missed week one and recovered](https://vexo.club/blog/launch-that-missed-week-one) — The opening week under-delivered. What changed on day eight was the casting, not the creative.
- [Teardown: an always-on roster through its first rotation](https://vexo.club/blog/always-on-roster-first-rotation) — What changes between month one and month four when the same creators keep posting.

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Source: https://vexo.club/blog/tag/teardowns