# Playbooks notes.

> Playbooks notes from the vexo.club desk on creator marketing in India.

- [Planning festive-season influencer campaigns in India](https://vexo.club/blog/festive-season-influencer-planning) — Festive briefs lock early and shoot calendars fill first. A month-by-month plan for Navratri to Bhai Dooj, by market and by language, written so the brief is ready before the creators are booked.
- [How to brief an influencer marketing agency in two paragraphs](https://vexo.club/blog/how-to-brief-an-influencer-marketing-agency) — Objective, budget band, market and timeline. What each line has to say, what to leave for the agency to propose, and the questions a good agency asks back within a day.
- [Creator whitelisting, explained for brand teams](https://vexo.club/blog/creator-whitelisting-explained) — Running a creator’s post as a paid ad from their handle is a usage right, not a favour. What to agree, for how long, who holds the ad account, and what to do when the window closes.
- [ASCI disclosure for brands: who labels what, and who checks](https://vexo.club/blog/asci-disclosure-rules-for-brands) — Every paid creator post in India needs a clear label. Which posts count, where the label goes on each format, who checks it before it goes live, and what to put in the contract.
- [The 14-day launch playbook we run for q-commerce](https://vexo.club/blog/14-day-launch-playbook) — Three creative routes on day one, consolidation by day four, whitelisting by day seven.
- [Running a regional launch in four languages](https://vexo.club/blog/regional-launch-four-languages) — Casting, scripting and approvals when the same claim has to survive translation.
- [Briefing a creator so you only need one revision](https://vexo.club/blog/briefing-a-creator) — The four-line brief format our operators use, and what to leave out entirely.

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Source: https://vexo.club/blog/tag/playbooks