# Benchmarks notes.

> Benchmarks notes from the vexo.club desk on creator marketing in India.

- [Measuring influencer marketing ROI without inventing it](https://vexo.club/blog/measuring-influencer-marketing-roi) — Codes, tracked links, whitelisted ads and post-purchase surveys each see a different slice of a sale. How to choose the method before launch, and how to report what it cannot see.
- [How to check an influencer’s audience before you pay](https://vexo.club/blog/checking-an-influencers-audience) — Screenshots are a claim. The exports to ask for, the audience-geography check, comment reading, and the signs that a following was bought — in the order the desk runs them.
- [What a reel actually costs in India in 2026 — by tier, niche and city](https://vexo.club/blog/what-a-reel-costs-2026) — Five variables move a reel quote, and a single figure has quietly decided all five for you. Here they are, in order.
- [How to read a media kit you did not commission](https://vexo.club/blog/reading-a-media-kit) — Screenshots are a claim, not a record. The four exports that settle it, and what each one leaves out.
- [What we count when we count reach](https://vexo.club/blog/what-we-count-as-reach) — Followers, impressions, reach and views measure four different things. Only one of them is a person.

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Source: https://vexo.club/blog/tag/benchmarks