# Field notes, page 3.

> Benchmarks, teardowns and pricing notes on creator marketing in India.

- [Teardown: the weekly influencer report, column by column](https://vexo.club/blog/teardown-the-monday-sheet) — Reach, engagement rate, cost per acquisition, CPM and the next move — the five columns, what each one is and is not, and the two rules: unverified figures are marked, and never totalled.
- [Teardown: YouTube integration or dedicated video](https://vexo.club/blog/youtube-integration-or-dedicated-video) — An integration borrows a creator’s regular audience for a segment; a dedicated video is about the product end to end. When each one fits, what the script approval covers, and where Shorts come in.
- [What a reel actually costs in India in 2026 — by tier, niche and city](https://vexo.club/blog/what-a-reel-costs-2026) — Five variables move a reel quote, and a single figure has quietly decided all five for you. Here they are, in order.
- [Why nano creators are not cheap](https://vexo.club/blog/nano-creators-are-not-cheap) — Cost per thousand looks great until you count the coordination hours. Here is how to price them.
- [What a creator rate card actually contains](https://vexo.club/blog/creator-rate-card-contents) — Content fee, usage, production and exclusivity are four numbers. Most disputes start when they are quoted as one.
- [The 14-day launch playbook we run for q-commerce](https://vexo.club/blog/14-day-launch-playbook) — Three creative routes on day one, consolidation by day four, whitelisting by day seven.
- [Running a regional launch in four languages](https://vexo.club/blog/regional-launch-four-languages) — Casting, scripting and approvals when the same claim has to survive translation.
- [Teardown: a launch that missed week one and recovered](https://vexo.club/blog/launch-that-missed-week-one) — The opening week under-delivered. What changed on day eight was the casting, not the creative.
- [Briefing a creator so you only need one revision](https://vexo.club/blog/briefing-a-creator) — The four-line brief format our operators use, and what to leave out entirely.
- [Teardown: an always-on roster through its first rotation](https://vexo.club/blog/always-on-roster-first-rotation) — What changes across the first rotation when the same creators keep posting.
- [Usage rights are where budgets quietly break](https://vexo.club/blog/usage-rights) — Amplification, whitelisting and organic reposting are three different fees.
- [How to read a media kit you did not commission](https://vexo.club/blog/reading-a-media-kit) — Screenshots are a claim, not a record. The four exports that settle it, and what each one leaves out.

Page 3 of 4. Previous: [Page 2](https://vexo.club/blog/page/2). Next: [Page 4](https://vexo.club/blog/page/4).

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Source: https://vexo.club/blog/page/3