# Field notes, page 2.

> Benchmarks, teardowns and pricing notes on creator marketing in India.

- [What a creator rate card actually contains](https://vexo.club/blog/creator-rate-card-contents) — Content fee, usage, production and exclusivity are four numbers. Most disputes start when they are quoted as one.
- [The 14-day launch playbook we run for q-commerce](https://vexo.club/blog/14-day-launch-playbook) — Three creative routes on day one, consolidation by day four, whitelisting by day seven.
- [Running a regional launch in four languages](https://vexo.club/blog/regional-launch-four-languages) — Casting, scripting and approvals when the same claim has to survive translation.
- [Teardown: a launch that missed week one and recovered](https://vexo.club/blog/launch-that-missed-week-one) — The opening week under-delivered. What changed on day eight was the casting, not the creative.
- [Briefing a creator so you only need one revision](https://vexo.club/blog/briefing-a-creator) — The four-line brief format our operators use, and what to leave out entirely.
- [Teardown: an always-on roster through its first rotation](https://vexo.club/blog/always-on-roster-first-rotation) — What changes between month one and month four when the same creators keep posting.
- [Usage rights are where budgets quietly break](https://vexo.club/blog/usage-rights) — Amplification, whitelisting and organic reposting are three different fees.
- [How to read a media kit you did not commission](https://vexo.club/blog/reading-a-media-kit) — Screenshots are a claim, not a record. The four exports that settle it, and what each one leaves out.
- [What we count when we count reach](https://vexo.club/blog/what-we-count-as-reach) — Followers, impressions, reach and views measure four different things. Only one of them is a person.

Page 2 of 2. Previous: [Page 1](https://vexo.club/blog).

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Source: https://vexo.club/blog/page/2